Representation Project
- Assets
- $584.1k
- Revenue
- $1.0m
- Investments
- $0.0
- Employees
- 15
- Location
- Sacramento, CA
- Founding
- 02/2012
- Data as of
- 03/2022
- EIN
- 45-1611066
Organization Overview
Representation Project is located in Sacramento, CA. The organization was established in 2012. According to its NTEE Classification (R24) the organization is classified as: Womens Rights, under the broad grouping of Civil Rights, Social Action & Advocacy and related organizations. As of 03/2022, Representation Project employed 15 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Representation Project is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 03/2022, Representation Project generated $1.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (12.9%) each year. All expenses for the organization totaled $1.5m during the year ending 03/2022. As we would expect to see with falling revenues, expenses have declined by (5.0%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE REPRESENTATION PROJECT USES THE TRANSFORMATIVE POWER OF STORYTELLING TO AWAKEN CONSCIOUSNESS AROUND HARMFUL GENDER STEREOTYPES AND NORMS, SHIFT ATTITUDES AND BEHAVIOR, AND TRANSFORM CULTURE. WERE COMMITTED TO BUILDING A THRIVING AND INCLUSIVE SOCIETY THROUGH FILMS, EDUCATION, AND SOCIAL ACTIVISM.
Describe the Organization's Program Activity:
Part 3 - Line 4a
SOCIAL ACTION CAMPAIGNS AND DISTRIBUTION: THE REPRESENTATION PROJECT ENGAGES IN ACTIVE ONLINE OUTREACH TO SHIFT THE BROADER CULTURE. OUR WEEKLY ACTION ALERTS, A SHORT MESSAGE FROM THE ORGANIZATION ABOUT ISSUES PERTAINING TO THE MISSION, LAUNCHED IN 2013. CURRENTLY, OVER 100,000 PEOPLE HAVE SIGNED UP TO RECEIVE A WEEKLY ACTION ALERT THAT FEATURES THE LATEST RESEARCH ON INTERSECTIONAL GENDER ISSUES, RECOMMENDATIONS FOR POSITIVE MEDIA, BOOK REVIEWS, FILMREVIEWS, AND COMPELLING ANALYSES OF CURRENT POLICY TOPICS RELATED TO GENDER JUSTICE. THE REPRESENTATION PROJECT CURRENTLY HAS SOCIAL MEDIA HANDLES ON FACEBOOK, TWITTER, TIKTOK, AND INSTAGRAM. (SEE SCHEDULE O).
YOUTH PROGRAMS: THE REPRESENTATION PROJECT RUNS YOUTH PROGRAMS TO TRAIN THE NEXT GENERATION OF CONTENT CREATORS. THE YOUTH MEDIA LAB PROVIDES ONLINE SPACES WHERE 1,000+ YOUNG PEOPLE AGES 14-24 LEARN HOW TO CREATE DIFFERENT TYPES OF MEDIA (E.G., FILMS, PODCASTS, BLOGS, ETC.) AND SHARE THEIR WORK WITH OTHER YOUNG CONTENT CREATORS. THE YOUTH MEDIA ACADEMY HELD ONLINE IN FY'2021 IS AN INTENSIVE PROGRAM TO TRAIN HIGH SCHOOL STUDENTS IN FILMMAKING. PARTICIPANTS MAKE A SHORT FILM - FROM CONCEPT TO STORYBOARDING, FILMING, AND EDITING - WHILE LEARNING ABOUT GENDER JUSTICE ISSUES. THE YOUTH MEDIA SUMMIT IS AN ANNUAL GATHERING FOR YOUNG PEOPLE TO INTERACT WITH FILMMAKERS AND ACTIVISTS WHO SPEAK ABOUT THE POWER OF MEDIA TO SHAPE AND SHIFT CULTURE.
FILM: THE REPRESENTATION PROJECT'S FIRST FILM, MISS REPRESENTATION, EXPOSES THE WAYS IN WHICH MAINSTREAM MEDIA REPRESENTATIONS OF GIRLS AND WOMEN CONTRIBUTE TO THE UNDERREPRESENTATION OF WOMEN IN POSITIONS OF POWER AND INFLUENCE. THE SECOND FILM, THE MASK YOU LIVE IN, EXPLORES HOW AMERICAS NARROW DEFINITION OF MASCULINITY IS HARMING OUR BOYS, MEN, AND SOCIETY AT LARGE. (SEE SCHEDULE O)
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jennifer Siebel Newsom Founder & Cco | OfficerTrustee | 40 | $150,000 |
Debra Garber CFO & COO | Officer | 40 | $127,250 |
Caroline Heldman Executive Dir. | Officer | 40 | $108,516 |
Mollie Ricker Treasurer | OfficerTrustee | 2 | $0 |
Joanna Rees Chair | OfficerTrustee | 2 | $0 |
Brenda Robinson Member | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Jane Reisman Cfo Services | 12/30/16 | $123,149 |
Girls Club Entertainment Llc Writer/producer/dir | 12/30/16 | $150,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $70,250 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $766,697 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $836,947 |
| Total Program Service Revenue | $181,570 |
| Investment income | $367 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $22,522 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,041,406 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $385,765 |
| Compensation of current officers, directors, key employees. | $16,931 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $472,001 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $72,111 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $8,678 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $112,880 |
| Advertising and promotion | $0 |
| Office expenses | $14,473 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $1,809 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $17,376 |
| All other expenses | $7,155 |
| Total functional expenses | $1,486,630 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $270,176 |
| Savings and temporary cash investments | $313,890 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $584,066 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $78,622 |
| Total liabilities | $78,622 |
| Net assets without donor restrictions | $505,444 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $584,066 |
Grants Recieved
Over the last fiscal year, we have identified 10 grants that Representation Project has recieved totaling $306,350.
| Awarding Organization | Amount |
|---|---|
Skoll Foundation Palo Alto, CA PURPOSE: GENERAL OPERATING SUPPORT | $50,000 |
Silicon Valley Community Foundation Mountain View, CA PURPOSE: Civil Participation | $50,000 |
Anne Wojcicki Foundation Los Altos, CA PURPOSE: GENERAL OPERATING SUPPORT | $50,000 |
The Annenberg Foundation Conshohocken, PA PURPOSE: WISDOM SERIES INTERGEN FILM | $50,000 |
American Endowment Foundation Hudson, OH PURPOSE: ARTS, CULTURE | $41,000 |
Schwab Charitable Fund San Francisco, CA PURPOSE: PUBLIC, SOCIETAL BENEFIT | $25,350 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Womens Foundation Of California Oakland, CA | $20,392,428 | $10,463,697 |
Grove Action Fund Los Altos, CA | $36,028,754 | $383,011 |
Environment Now Newport Beach, CA | $33,886,919 | $1,074,569 |
Representation Project Sacramento, CA | $584,066 | $1,041,406 |
Victor Valley Domestic Violence Inc Victorville, CA | $1,314,603 | $1,253,753 |
2020 Women On Boards Los Angeles, CA | $1,550,075 | $1,471,452 |
Watermark Campbell, CA | $0 | $738,097 |
Times Up Now Inc Encino, CA | $393,095 | $866,493 |
Women S Center For Creative Work Glendale, CA | $188,008 | $675,373 |
Interfaith Voices For Reproductive Justice Las Vegas, NV | $0 | $446,307 |
Black Women For Wellness Action Project Los Angeles, CA | $328,483 | $243,310 |
Ms Jd Covina, CA | $193,955 | $466,276 |