Latin American Multichannel Advertising Council Inc

Organization Overview

Latin American Multichannel Advertising Council Inc, operating under the name Latin American Media Advertising Council, is located in Coral Gables, FL. The organization was established in 2006. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Latin American Media Advertising Council employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Latin American Media Advertising Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 05/2024, Latin American Media Advertising Council generated $4.1k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 8 years, the organization has seen revenues fall by an average of (57.7%) each year. All expenses for the organization totaled $39.9k during the year ending 05/2024. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2024

Describe the Organization's Mission:

Part 3 - Line 1

THE PRIMARY MISSION OF LAMAC IS TO GENERATE RESEARCH INFORMATION AND INSIGHTS THAT WILL ASSIST ADVERTISERS AND THEIR RESPECTIVE ADVERTISING AGENCIES TO BETTER UNDERSTAND THE BENEFITS OF ADVERTISING IN CABLE TELEVISION. WE ADDITIONALLY ASSIST OUR 35 MEMBERS NETWORKS IN TRACKING THE OVERALL ADVERTISING INVESTMENT. THIS INFORMATION IS USED TO EVALUATE THE PERFORMANCE OF THE MEMBERSHIP GROUP.

Describe the Organization's Program Activity:

Part 3 - Line 4a

LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.


LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.


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Board, Officers & Key Employees

Name (title)Compensation
Enrique Cusco
Director
$0
Fernando Medin
Director
$0
Eduardo Ruiz
Secretary, Director
$0
Gus O'brien
Director
$0
Hector Costa
Director
$0
Enrique R Martinez
Chairman, President
$120,000

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Paychex
Employee Leasing
$209,065
Mcbride Advertising Inc
Consulting Services
$150,000
Holland & Knight
Legal Services
$123,302
View All Vendors

Financial Statements

Statement of Revenue
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$0
Membership dues$439,887
Investment income $319
Gain or Loss$0
Net Income from Gaming & Fundraising$0
Other Revenue$3,797
Total Revenue$4,116

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