Latin American Multichannel Advertising Council Inc, operating under the name Latin American Media Advertising Council, is located in Coral Gables, FL. The organization was established in 2006. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Latin American Media Advertising Council employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Latin American Media Advertising Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 05/2024, Latin American Media Advertising Council generated $4.1k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 8 years, the organization has seen revenues fall by an average of (57.7%) each year. All expenses for the organization totaled $39.9k during the year ending 05/2024. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
THE PRIMARY MISSION OF LAMAC IS TO GENERATE RESEARCH INFORMATION AND INSIGHTS THAT WILL ASSIST ADVERTISERS AND THEIR RESPECTIVE ADVERTISING AGENCIES TO BETTER UNDERSTAND THE BENEFITS OF ADVERTISING IN CABLE TELEVISION. WE ADDITIONALLY ASSIST OUR 35 MEMBERS NETWORKS IN TRACKING THE OVERALL ADVERTISING INVESTMENT. THIS INFORMATION IS USED TO EVALUATE THE PERFORMANCE OF THE MEMBERSHIP GROUP.
Describe the Organization's Program Activity:
Part 3 - Line 4a
LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.
LAMAC HAS BEEN SUCCESSFUL IN ASSISTING MEMBERS WITH FUNDING A SERIES OF JOINT INDUSTRY RESEARCH INITIATIVES. LAMAC DEVELOPED A COMMUNICATIONS PROGRAM TO DISSEMINATE THIS INFORMATION VIA SEMINARS, WORKSHOPS, AND NEWSLETTERS.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Enrique Cusco Director | Trustee | 1 | $0 |
Fernando Medin Director | Trustee | 1 | $0 |
Eduardo Ruiz Secretary, Director | OfficerTrustee | 1 | $0 |
Gus O'brien Director | Trustee | 1 | $0 |
Hector Costa Director | Trustee | 1 | $0 |
Enrique R Martinez Chairman, President | OfficerTrustee | 30 | $120,000 |
Vendor Name (Service) | Service Year | Compensation |
---|---|---|
Paychex Employee Leasing | 12/30/19 | $209,065 |
Mcbride Advertising Inc Consulting Services | 12/30/19 | $150,000 |
Holland & Knight Legal Services | 12/30/19 | $123,302 |
Statement of Revenue | |
---|---|
Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
Total Program Service Revenue | $0 |
Membership dues | $439,887 |
Investment income | $319 |
Gain or Loss | $0 |
Net Income from Gaming & Fundraising | $0 |
Other Revenue | $3,797 |
Total Revenue | $4,116 |
Statement of Expenses | |
---|---|
Grants and similar amounts paid | $0 |
Benefits paid to or for members | $0 |
Salaries, other compensation, and employee benefits | $8,693 |
Professional fees and other payments to independent contractors | $0 |
Occupancy, rent, utilities, and maintenance | $949 |
Printing, publications, postage, and shipping | $0 |
Other expenses | $19,219 |
Total expenses | $39,934 |
Balance Sheet | |
---|---|
Cash, savings, and investments | $0 |
Other assets | $0 |
Total assets | $0 |
Total liabilities | $0 |
Net assets or fund balances | $0 |