Appleton Downtown Inc
- Assets
- $578.9k
- Revenue
- $932.1k
- Investments
- $0.0
- Employees
- 12
- Location
- Appleton, WI
- Founding
- 03/1993
- Data as of
- 12/2021
- EIN
- 39-1727622
Organization Overview
Appleton Downtown Inc is located in Appleton, WI. The organization was established in 1993. According to its NTEE Classification (S99) the organization is classified as: Community Improvement & Capacity Building N.E.C., under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Appleton Downtown Inc employed 12 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Appleton Downtown Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Appleton Downtown Inc generated $932.1k in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 2.3% each year. All expenses for the organization totaled $723.8k during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO MAKE DOWNTOWN APPLETON A VIBRANT AND ACCESSIBLE DESTINATION FOR BUSINESS, LEARNING, LIVING, AND LEISURE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
WE SUPPORT PROGRAMS FOR THE RECRUITMENT, IMPROVEMENT AND RETENTION OF APPROXIMATELY 206 PROPERTY MEMBERS IN DOWNTOWN APPLETON. BID BUILDING IMPROVEMENT FUNDS ARE DESIGNED TO IMPROVE PHYSICAL APPEARANCE. IN 2021 THE BID DISTRIBUTED $57,217 FOR BUILDING AND SIGNAGE IMPROVEMENTS AND $13,250 IN NEW BUSINESS SUPPORT GRANTS FROM THE BUSINESS IMPROVEMENT DISTRICT. THE BID MARKETING GRANT PROGRAM IS A RETENTION EFFORT AND IS AVAILABLE TO ANY BUSINESS IN THE DISTRICT. $9,342 WAS DISTRIBUTED FOR MARKETING SUPPORT. WE CONTINUE TO PARTNER WITH THE CITY OF APPLETON TO EXECUTE THE DOWNTOWN PLAN CHAPTER 14 OF THE COMPREHNSIVE PLAN. A TOTAL OF 14 NEW BUSINESSES MOVED INTO THE DISTRCT.
MARKETING IS OUR LARGEST INVESTMENT AREA. WE FOCUS ON SHOWCASING THE DOWNTOWN AS A DESTINATION FOR BUSINESS, ARTS AND LEISURE. ADVERTISING RANGES FROM IMAGE MARKETING TO EVENT MARKETING THAT DRAWS THOUSANDS OF VISITORS TO OUR DOWNTOWN. WE USE A VARIETY OF AVENUES INCLUDING RADIO, DIGITAL BILLBOARD ADS, VALLEY TRANSIT BUS ADS, PRINT ADS, TV ADS, KIOSK AND WINDOW DISPLAYS, AND SOCIAL MEDIA. OUR SOCIAL MEDIA ADVERTISING INCLUDES EMAIL, EBLAST, A WEB PAGE WITH 303,452 VISITS, FACEBOOK WITH 17,127 LIKES, 841 TOTAL BLOG POSTS, AND INSTAGRAM WITH 6,012 FOLLOWERS. WE PRODUCE AN ANNUAL DOWNTOWN GUIDE AND DISTRIBUTED 10,000 OF THEM TO VISITORS AND LOCAL RESIDENCE.
DOWNTOWN VITALITY THROUGH PROMOTING AND MANAGING DOWNTOWN EVENTS AND PROMOTING A CLEAN, SAFE AND FRIENDLY ENVIRONMENT IS ANOTHER AREA THAT DOMINATES OUR TASK LIST. EVENTS GENERATE FOOT TRAFFIC FOR THE BUSINESSES AND PROVIDE ADDITIONAL OPPORTUNITY TO SHOWCASE THE DISTIRCT. OUR EVENTS TYPICALLY GENERATE SUPPORT DOLLARS FOR THE ORGANIZATION HOWEVER SOME ARE STRICTLY DESIGNED TO DRIVE TRAFFIC TO THE BUSINESSES AND ARE NOT CONSIDERED FUNDRAISERS. MANY OF OUR EVENTS RETURNED IN 2021. SOME WERE ALTERED TO ACCOMMODATE NEW PROTOCAL INCLUDED THE DOWNTOWN SUMMER FARM MARKET, WHICH FEATURED 105 LOCAL AND REGIONAL VENDORS, THE RETURN OF THE HEID MUSIC SUMMER CONCERT SERIES FEATURED TOP LOCAL ACTS AND PUT ON 14 LIVE SHOWS.
NEW EMPLOYEE AND RESIDENT RECRUITMENT PAKCETS WERE CREATED AND DISTRIBUTED. OUR PARTNERSHIP WITH RIVERVIEW GARDENS CARE PROGRAM CONTINUED TO PROVIDE GENERAL CLEANING SERVICES TO THE DOWNTOWN DISTRICT. IN 2021, THE PROGRAM PROVIDED 454 HOURS OF SIDEWALK CLEARNING SERVICE, WITH 384 BAGS OF TRASH COLLECTED. WEEKLY COMMUNICATION TO THE BUSINESSES AND GENERAL PUBLIC KEEPS EVERYONE INFORMED ON ISSUES AND HAPPENINGS IN THE DISTRICT. THE DOWNTOWN GIFT CERTIFICATE PROGRAM SOLD 2699 CERTIFICATES GENERATING $71,532 IN DIRECT DOWNTOWN SPENDING. THE DOWNTOWN APPLETON BUSINESS AWARDS RECOGNIZED 8 OUTSTANDING BUSINESSES/INDIVIDUALS/ORGANIZATIONS WITHIN DOWNTOWN. VIRTUAL VIDEO POSTS ON FACEBOOK SHARED THEIR STORIES OF SUCCESS AND ENGAGEMENT WITH ADI.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Stephany Jennifer Executive Director | Officer | 40 | $83,071 |
Johnson Deb Past President | OfficerTrustee | 2.5 | $0 |
King Lyssa Secretary | OfficerTrustee | 2 | $0 |
Lonsway Steve Treasurer | OfficerTrustee | 1.5 | $0 |
Vargosko Laura President | OfficerTrustee | 2.5 | $0 |
Banks Natasha Director | Trustee | 0.5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $24,300 |
| Related organizations | $0 |
| Government grants | $435,405 |
| All other contributions, gifts, grants, and similar amounts not included above | $202,852 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $662,557 |
| Total Program Service Revenue | $243,737 |
| Investment income | $4 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $106 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $932,108 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $82,974 |
| Compensation of current officers, directors, key employees. | $77,954 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $150,550 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $18,682 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $23,743 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $34,275 |
| Advertising and promotion | $88,373 |
| Office expenses | $27,903 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $56,710 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $461 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,219 |
| Insurance | $6,549 |
| All other expenses | $0 |
| Total functional expenses | $723,848 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $385,761 |
| Savings and temporary cash investments | $77,422 |
| Pledges and grants receivable | $88,141 |
| Accounts receivable, net | $20,810 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $6,716 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $578,850 |
| Accounts payable and accrued expenses | $18,093 |
| Grants payable | $0 |
| Deferred revenue | $15,050 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $150,000 |
| Other liabilities | $106,698 |
| Total liabilities | $289,841 |
| Net assets without donor restrictions | $289,009 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $578,850 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Appleton Downtown Inc has recieved totaling $25,000.
| Awarding Organization | Amount |
|---|---|
Fox Cities Convention & Visitors Bureau Inc Appleton, WI PURPOSE: COVID RELIEF | $25,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Food Gatherers Ann Arbor, MI | $16,131,759 | $18,319,883 |
Detroit Community Health Connection Inc Detroit, MI | $12,946,276 | $14,713,586 |
Milwaukee Electrical Industry Vacation - Holiday Plan Wauwatosa, WI | $15,465,835 | $13,612,321 |
Detroit Belle Isle Grand Prix Inc Bloomfield Hills, MI | $745,267 | $11,943,538 |
Gopher State One-Call Inc Minneapolis, MN | $13,617,385 | $7,412,499 |
Community Programs And Services Garden City, MI | $725,653 | $3,890,771 |
Downtown Parking Management Inc Cedar Rapids, IA | $2,652,564 | $2,696,142 |
Austin Peoples Action Center Chicago, IL | $1,169,247 | $2,618,671 |
Scott County Regional Authority Bettendorf, IA | $3,455,493 | $3,293,735 |
Choose Chicago Foundation Chicago, IL | $859,781 | $2,550,000 |
Delta Institute Chicago, IL | $8,129,187 | $1,847,841 |
Experimental Station Chicago, IL | $1,624,397 | $2,920,468 |