Southwestern Michigan Tourist Council
- Assets
- $2.6m
- Revenue
- $2.0m
- Investments
- $0.0
- Employees
- 4
- Location
- Benton Harbor, MI
- Founding
- 02/1987
- Data as of
- 12/2022
- EIN
- 38-2445256
Organization Overview
Southwestern Michigan Tourist Council is located in Benton Harbor, MI. The organization was established in 1987. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Southwestern Michigan Tourist Council employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Southwestern Michigan Tourist Council is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Southwestern Michigan Tourist Council generated $2.0m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 5.3% each year. All expenses for the organization totaled $1.6m during the year ending 12/2022. While expenses have increased by 5.0% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
HELP TO ATTRACT VACATIONERS TO S.W. MI AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER.
Describe the Organization's Program Activity:
Part 3 - Line 4a
SHORELINE PROMOTIONAL - TO CONDUCT ONGOING PROMOTIONS TO ATTRACT VACATIONERS TO SOUTHWEST MICHIGAN AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER. PROMOTION INCLUDES TRAVEL SHOWS, ADVERTISING, DISTRIBUTION OF BROCHURES AND WEBSITE.
TOURIST TRAVEL CENTER - TO OPERATE A TRAVEL INFORMATION CENTER AND TO ANSWER TRAVELERS QUESTIONS, DISTRIBUTE BROUCHURES,AND PROVIDE MAPS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Millicent Huminksy Former Executive Director | 50 | $76,222 | |
Marcy Simpson Executive Director | Trustee | 50 | $53,699 |
Mike Nadolski Treasurer | OfficerTrustee | 1 | $0 |
Rita Downey Vice Chair | OfficerTrustee | 2 | $0 |
Anne Vonk Secretary | OfficerTrustee | 1 | $0 |
Tim Kading Chair | OfficerTrustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $19,140 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $19,140 |
| Total Program Service Revenue | $1,980,522 |
| Investment income | $520 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,000,182 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $132,921 |
| Compensation of current officers, directors, key employees. | $17,279 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $49,097 |
| Pension plan accruals and contributions | $10,532 |
| Other employee benefits | $22,813 |
| Payroll taxes | $15,549 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $6,560 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $1,259,232 |
| Office expenses | $4,438 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $5,588 |
| Travel | $1,537 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $3,685 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $7,444 |
| Insurance | $5,415 |
| All other expenses | $2,724 |
| Total functional expenses | $1,566,953 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,538,213 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $82,225 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $2,620,438 |
| Accounts payable and accrued expenses | $7,960 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $7,960 |
| Net assets without donor restrictions | $2,612,478 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $2,620,438 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Visit Indy Inc Indianapolis, IN | $20,981,890 | $14,589,218 |
The Convention And Visitors Bureau Of Greater Cleveland Inc Cleveland, OH | $25,296,918 | $17,425,666 |
Columbus Downtown Development Corporation Columbus, OH | $118,710,723 | $12,117,471 |
Wisconsin Dells Visitor & Convention Bureau Wisconsin Dells, WI | $26,952,168 | $17,110,395 |
Metropolitan Detroit Convention & Vistors Bureau Detroit, MI | $36,765,048 | $14,015,809 |
Detroit Economic Growth Corp Detroit, MI | $7,209,211 | $10,420,774 |
Lawrence Economic Development Corporation South Point, OH | $62,339,240 | $9,945,474 |
Wbd Inc Madison, WI | $14,868,892 | $9,399,155 |
Southwest Michigan First Corporation Kalamazoo, MI | $10,945,070 | $8,560,798 |
Wenonah Park Properties Inc Bay City, MI | $22,411,152 | $7,079,713 |
Applied Research Institute Bloomington, IN | $3,329,526 | $9,074,163 |
Grand Rapids-Kent Cty Convention Center & Vistors Bureau Grand Rapids, MI | $10,130,209 | $9,465,987 |