Majella Cares, operating under the name Heroic Media, is located in Dallas, TX. The organization was established in 2004. According to its NTEE Classification (P40) the organization is classified as: Family Services, under the broad grouping of Human Services and related organizations. As of 06/2022, Heroic Media employed 8 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Heroic Media is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2022, Heroic Media generated $2.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 2.1% each year. All expenses for the organization totaled $2.1m during the year ending 06/2022. While expenses have increased by 4.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
HEROIC MEDIAS MISSION IS TO REACH AND CONNECT AMERICANS TO RESOURCES THAT EMPOWER THEM TO SAVE LIVES FROM ABORTION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
1) ON-DEMAND ALTERNATIVES TO ABORTION SYSTEM INTERNET ADVERTISEMENTS THAT CONNECT WOMEN TO LIFE-AFFIRMING PREGNANCY CENTERS.2) NATIONAL PRAYER LUNCHEON FOR LIFE- A YEAR ROUND ADVOCACY PROGRAM TO EDUCATE THE PUBLIC ABOUT PRO-LIFE ORGANIZATIONS THAT ARE HAVING MEASURABLE IMPACT AT REDUCING ABORTION. CONSISTS OF A WEEKLY PODCAST THE NPLL PRO-LIFE IMPACT SHOW AND AN ANNUAL PRAYER LUNCHEON EVENT THAT AWARDS NOMINATED ORGANIZATIONS WITH RECOGNITION AWARDS AND FINANCIAL GRANTS TO ADVANCE THEIR WORK.3) PRO-LIFE MAGAZINE- A QUARTERLY PUBLICATION FOR THE PRO-LIFE COMMUNITY CONTAINING IN-DEPTH INTERVIEWS OF PEOPLE AND ORGANIZATIONS IN THE PRO-LIFE MOVEMENT WHO DEMONSTRATE MEASURABLE IMPACT AT REDUCING ABORTION.
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Brett Attebery CEO | OfficerTrustee | 40 | $150,000 |
Evan Woolsoncroft Vp-Philanthropy | 40 | $106,631 | |
Karen Garnett Vp-Culture | Officer | 40 | $90,000 |
Pierre Koshakji Chairman | OfficerTrustee | 1 | $0 |
Jay Lamy Member | Trustee | 1 | $0 |
David Bender Member | Trustee | 1 | $0 |
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $122,290 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,864,605 |
| Noncash contributions included in lines 1a–1f | $41,797 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,986,895 |
| Total Program Service Revenue | $119,680 |
| Investment income | $312 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $35,958 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,142,845 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $152,621 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $240,000 |
| Compensation of current officers, directors, key employees. | $57,000 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $330,385 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $132,981 |
| Payroll taxes | $43,037 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $11,687 |
| Fees for services: Accounting | $83,901 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $173,172 |
| Advertising and promotion | $2,852 |
| Office expenses | $4,933 |
| Information technology | $36,551 |
| Royalties | $0 |
| Occupancy | $3,805 |
| Travel | $25,241 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,414 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $1,254 |
| Insurance | $3,427 |
| All other expenses | $19,097 |
| Total functional expenses | $2,082,315 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $161,041 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $773,175 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $15,437 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $22,515 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $972,168 |
| Accounts payable and accrued expenses | $114,900 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $114,900 |
| Net assets without donor restrictions | $197,268 |
| Net assets with donor restrictions | $660,000 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $972,168 |
Over the last fiscal year, Majella Cares has awarded $135,000 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
EMBRACE GRACE PURPOSE: GENERAL OPERATIONS | $20,000 |
LIVE ACTION PURPOSE: GENERAL OPERATIONS | $50,000 |
THE RADIANCE FOUNDATION PURPOSE: GENERAL OPERATIONS | $15,000 |
THRIVE PURPOSE: GENERAL OPERATIONS | $50,000 |