Tualatin Valley Creates

TUALATIN VALLEY CREATES DRIVES THE DEVELOPMENT OF INCLUSIVE, RESILIENT, CREATIVE COMMUNITIES USING ARTS, CULTURE, HERITAGE AND HUMANITIES. TVC OFFERS PROFESSIONAL DEVELOPMENT WORKSHOPS FOR ARTISTS, ADMINISTERS CALLS FOR PUBLIC ART, AND MANAGES A COMPREHENSIVE ONLINE RESOURCE WEBSITE.

TVC'S GREATEST ASSET TO THE REGION IS THE COMMUNICATION HUB. THIS INCLUDES A ROBUST WEBSITE (WWW.TVCREATES.ORG), TWO (2) ENEWSLETTERS, AND SOCIAL MEDIA PROFILES. TVC UTILIZES THE HUB TO PROMOTE ACTIVITIES OF WASHINGTON COUNTY'S ARTISTS AND CULTURAL ORGANIZATIONS WITH NO COST TO THEM. MUCH OF TVC ADVERTISING BUDGET IS SPENT SIMPLY TO PROMOTE THE HUB AS A REGIONAL RESOURCE. EXPENSES INCLUDE STAFF WAGES, ONLINE PORTALS, AND PRINT COLLATERAL. TVC RECEIVED GRANTS TO SUPPORT CAPACITY AND EXPENSES FROM MILLER FOUNDATION ($12,000, PLUS CARRY FORWARD FROM THE PRIOR FY), MARIE LAMFROM CHARITABLE FOUNDATION ($5,000), AND BEAVERTON ART PROGRAM ($9,500). THE HUB REVELED 46,000+ WEBSITE VISITORS, 2,100 ENEWS SUBSCRIBERS, AND REACHED 21,000 INDIVIDUALS ON SOCIAL MEDIA.

TVC IS A SERVICE ORG PROVIDING PROFESSIONAL DEVELOPMENT WORKSHOPS AND NETWORKING EVENTS FOR ARTISTS AND ARTS-ADJACENT LEADERS. THIS YEAR TVC RAN A MULTI-WEEK ARTS & CULTURE LEADERSHIP INCUBATOR INTENSIVE RATHER THAN INDIVIDUAL WORKSHOPS. THE INCUBATOR ENCOMPASSES NETWORKING, BUDGET DEVELOPMENT, MARKETING, PROJECT MANAGEMENT, AND AN END OF SESSION SHOWCASE FOR THE PARTICIPANTS. PROGRAM COST TEND TO BE NET-NEGATIVE BECAUSE THEY ARE OFFERED FREE OR LOW-COST. EXPENSES INCLUDED WAGES FOR PROGRAM MGR, FACILITATOR FEES, STIPENDS TO PARTICIPANTS (CONSIDERED MINI-GRANTS AT $500 EACH) AND REFRESHMENTS. REVENUE ONLY INCLUDES RAFFLE PROCEEDS RECEIVED BY ATTENDEES; OTHERWISE THE EXPENSES ARE COVERED BY OPERATING GRANTS FROM PUBLIC AND PRIVATE AGENCIES THROUGH GENERAL OPERATING SUPPORT.

THE 2022 LA STRADA DEI PASTELLI CHALK ART FESTIVAL WAS HELD ON JULY 16-17, 2022; RIGHT AT THE BEGINNING OF THE FY. THE FESTIVAL IS A 2-DAY IMMERSIVE, OUTDOOR ART FESTIVAL FEATURING LARGE-SCALE CHALK ART DOWN THE CENTER OF MAIN STREET, LIVE PERFORMANCES FROM THE STAGE WITH TROUBADOUR MUSICIANS ALONG THE FOOTPRINT, ART VENDORS, FOOD VENDORS, AND HANDS-ON ACTIVITIES FOR ALL AGES. THE EVENT ATTRACTED 40,000+ ATTENDEES, AND OVER 1,000 YOUTH CHALK SQUARES WERE COLORED. EXPENSES INCLUDED EVENT PROMOTION, PRINTING, AND RENTALS. INCOME INCLUDED VENDOR FEES, GRANTS, AND SPONSORSHIPS (CASH AND IN-KIND). THIS FESTIVAL IS SUPPORTED IN PART BY CITY OF HILLSBORO, OR. FUNDRAISING OCCURS IN THE PRIOR FY (FY2021-22), THEN EXPENDED AT THE VERY BEGINNING OF THE NEXT (FY2022-23); AND SO ON. REVENUE AND EXPENSES RECORDED HERE WERE TO EXECUTE THE 2022 SUMMER FESTIVAL, AND FUNDRAISE FOR THE 2023 FESTIVAL. THE 2023 LA STRADA WHICH WAS HELD ON JULY 15-16, 2023 WHICH WILL BE REFLECTED ON OUR FY2023-24 REPORTING.