News Literacy Project Inc

TO FOSTER APPRECIATION OF THE VALUE OF QUALITY JOURNALISM FOR MIDDLE AND HIGH SCHOOL STUDENTS.

NEWS LITERACY IN SCHOOLS:DURING THE 2021-22 SCHOOL YEAR, NLP ENGAGED OVER 16,000 EDUCATORS NATIONWIDE ACROSS ALL NETWORK TOUCHPOINTS - THIS INCLUDES THOSE WHO PARTICIPATED IN ONE OR MORE VIRTUAL NEWSLITCAMP EVENTS AND PROFESSIONAL DEVELOPMENT WEBINARS, OPENED TWO OR MORE WEEKLY ISSUES OF THE SIFT, OR WERE ACTIVE ON THE CHECKOLOGY PLATFORM. WE ESTIMATE THAT THESE EDUCATORS REACHED APPROXIMATELY 2.4 MILLION STUDENTS ON A NATIONAL SCALE. OVER THE PAST SIX YEARS, MORE THAN 371,000 YOUNG PEOPLE IN ALL 50 STATES AND THE DISTRICT OF COLUMBIA HAVE USED NLPS MARQUEE PROGRAM, THE CHECKOLOGY VIRTUAL CLASSROOM. (CONTINUED ON SCHEDULE O)AT THE END OF EACH SCHOOL YEAR, WE CLEAR THE CACHE IN CHECKOLOGY AND STRATEGIZE HOW TO RE-ENGAGE OLD PARTNERS AND REACH NEW PARTNERS FOR THE COMING SCHOOL YEAR. AS OF JUNE 30, WE REACHED 100,398 STUDENTS ON THE PLATFORM IN THE 2021-22 SCHOOL YEAR. FROM EDUCATORS AND DISTRICT LEADERS, WE HEARD THAT THE 2021-22 SCHOOL YEAR WAS EXTREMELY CHALLENGING, AND TEACHING ENVIRONMENTS REMAINED CHAOTIC AS IN-PERSON CLASSES RESUMED, SCHOOL CLIMATES TURNED INCREASINGLY ANTI-TEACHER, AND EDUCATOR BURNOUT PEAKED. GIVEN THE CIRCUMSTANCES, NEARLY REPLICATING LAST YEARS CHECKOLOGY USAGE DURING ANOTHER ENORMOUSLY DIFFICULT SCHOOL YEAR WAS A HUGE ACHIEVEMENT FOR THE PLATFORM, FOR NLP AND FOR THE WORK OF CREATING A NEWS-LITERATE FUTURE GENERATION. WE CONSIDER NLPS GREATEST STRENGTH TO BE SUPPORTING AND ENGAGING EDUCATORS, ESPECIALLY DURING PARTICULARLY DIFFICULT TIMES. THROUGHOUT THE SCHOOL YEAR, NLP PROVIDED CLASSROOM-READY RESOURCES FOR EDUCATORS TO TEACH NEWS LITERACY AND HELP THEIR STUDENTS SORT FACT FROM FICTION DURING THE UNCERTAINTIES BROUGHT BY THE PANDEMIC, THE JAN. 6 INSURRECTION, THE WAR IN UKRAINE AND MORE. IN ADDITION TO OUR WORK SUPPORTING EDUCATORS, NLP EXPANDED ITS IMPACT WITH PROGRAMS FOR THE PUBLIC WITH THE AIM OF MAKING NEWS LITERACY A PRIORITY FOR ALL, SUCH AS OUR NEWS LITERACY PUBLIC AWARENESS CAMPAIGNS. MOST RECENTLY, IN PARTNERSHIP WITH THE E.W. SCRIPPS COMPANY, NLP PRODUCED THE THIRD ANNUAL NATIONAL NEWS LITERACY WEEK (NNLW), A WEEK-LONG CAMPAIGN THAT REACHED MORE THAN 48 MILLION PEOPLE THROUGH EVENTS, PSAS AND SOCIAL MEDIAENGAGEMENT THAT UNDERSCORED THE VITAL ROLE OF NEWS LITERACY IN A DEMOCRACY AND PROVIDED AUDIENCES WITH THE KNOWLEDGE, TOOLS AND ABILITY TO BECOME MORE NEWS-LITERATE. IT ALSO INSPIRED NEWS CONSUMERS, EDUCATORS AND STUDENTS TO PRACTICE NEWS LITERACY AND STRENGTHENED TRUST IN NEWS MEDIA BY REINFORCING THE ROLE OF CREDIBLE JOURNALISM. SOME HIGHLIGHTS FROM THE 2022 NNLW INCLUDE:- NLPS MOST SUCCESSFUL PUBLIC AWARENESS CAMPAIGN TO DATE, REACHING MORE THAN 48 MILLION PEOPLE IN THE U.S.- OVER 160,000 PEOPLE VISITED THE NNLW LANDING PAGE, MORE THAN 3,100 PEOPLE COMPLETED OUR "SHOULD YOU SHARE IT?" QUIZ TO HONE THEIR ABILITY TO IDENTIFY CREDIBLE INFORMATION ON SOCIAL MEDIA, AND 770 EDUCATORS SUBSCRIBED TO OUR CONTENT AND PLEDGED TO TEACH NEWS LITERACY SKILLS.- THIRTY-TWO NEWS ORGANIZATIONS SIGNED A LETTER OF SUPPORT, AND MANY PROVIDED FREE ADVERTISING SPACE TO PROMOTE NEWS LITERACY, VALUED AT NEARLY $400,000.- MORE THAN 100 NEWS ARTICLES TOLD STORIES OF THE IMPACT OF NEWS LITERACY ON YOUNG PEOPLE OR HELPED EDUCATE THE PUBLIC ABOUT THE MISINFORMATION CRISIS.- MORE THAN 2,600 EDUCATORS REGISTERED FOR VIRTUAL PROFESSIONAL LEARNING EVENTS AND A TWITTER CHAT HELD THAT WEEK.