Florida Watch Inc
- Assets
- $149.6k
- Revenue
- $1.6m
- Investments
- $0.0
- Employees
- 12
- Location
- Jacksonville, FL
- Founding
- 09/2010
- Data as of
- 12/2022
- EIN
- 27-1856471
Organization Overview
Florida Watch Inc, operating under the name Florida Strong, is located in Jacksonville, FL. The organization was established in 2010. According to its NTEE Classification (B99) the organization is classified as: Education N.E.C., under the broad grouping of Education and related organizations. As of 12/2022, Florida Strong employed 12 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Florida Strong is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.
For the year ending 12/2022, Florida Strong generated $1.6m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 32.3% each year . All expenses for the organization totaled $1.5m during the year ending 12/2022. While expenses have increased by 29.5% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2018, Florida Strong has awarded 48 individual grants totaling $8,815,414. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
EDUCATING THE PUBLIC AND PROMOTING SOCIAL WELFARE IN FLORIDA BY HOLDING ELECTED OFFICIALS ACCOUNTABLE ON PUBLIC POLICY ISSUES AND ENSURING REPRESENTATION OF THEIR CONSTITUENTS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
COMMUNICATIONS EFFORT TO EDUCATE FLORIDIANS ABOUT THEIR LEGISLATORS AND THE STATE EXECUTIVE ADMINISTRATION'S POSITIONS AND TO HOLD LEGISLATORS AND THE GOVERNOR'S ADMINISTRATION ACCOUNTABLE FOR THEIR PUBLIC POLICY DECISIONS, INCLUDING ONLINE AND SOCIAL MEDIA PRESENCE, AND RELATED RESEARCH.
BUILDING ELECTIONEERING INFRASTRUCTURE TO ADOVCATE FOR CANDIDATES IN 2022. FLORIDA WATCH UNDERTOOK ELECTIONEERING COMMUNICATIONS GUIDANCE THAT IT DISTRIBUTED TO PARTNER ORGANIZATIONS AND DISSEMINATED THROUGH ITS OWN DIGITAL COMMUNICATIONS CHANNELS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Charles Rodgers Director | Trustee | 10 | $0 |
Alix Ritchie Director | Trustee | 10 | $0 |
Barbara Steifel Director | Trustee | 10 | $0 |
Jason Berkenfeld Thru 121222 Director | Trustee | 10 | $0 |
Sean Shaw President | OfficerTrustee | 10 | $0 |
Melissa Morales Treasurer | OfficerTrustee | 10 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
The Majority Institute Public Opinion Research & Polling | 12/30/20 | $284,983 |
Clarity Campaign Labs Llc Online Panel Recruitment | 12/30/20 | $189,850 |
Facebook Media Buys For Voter Education & Message | 12/30/20 | $182,146 |
Greer Strategies Llc Consulting | 12/30/20 | $106,010 |
The Majority Institute Public Opinion Research & Polling | 12/30/20 | $284,983 |
Clarity Campaign Labs Llc Online Panel Recruitment | 12/30/20 | $189,850 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,596,626 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,596,626 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,596,626 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $62,800 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $149,824 |
| Compensation of current officers, directors, key employees. | $26,968 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $697,111 |
| Pension plan accruals and contributions | $36,351 |
| Other employee benefits | $132,644 |
| Payroll taxes | $82,785 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $17,756 |
| Fees for services: Accounting | $35,191 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $93,000 |
| Advertising and promotion | $16,503 |
| Office expenses | $2,248 |
| Information technology | $13,627 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $39,689 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $2,659 |
| All other expenses | $2,589 |
| Total functional expenses | $1,475,505 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $149,649 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $149,649 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $149,649 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $149,649 |
Grants Awarded
Over the last fiscal year, Florida Watch Inc has awarded $58,800 in support to 3 organizations.
| Grant Recipient | Amount |
|---|---|
OPPORTUNITY FOR ALL FLORIDIANS PURPOSE: PUBLIC EDUCATION | $15,000 |
PROGRESS FLORIDA EDUCATION INSTITUTE PURPOSE: PUBLIC EDUCATION | $29,200 |
PROGRESS FLORIDA PURPOSE: SOCIAL WELFARE GRANT FOR COMMUNICATIONS GUIDANCE & DISSEMINATION | $14,600 |