Kind Campaign

KIND CAMPAIGN IS AN INTERNATIONAL ANTI-BULLYING SCHOOL ASSEMBLY PROGRAM, DOCUMENTARY AND VIRAL COMMUNITY THAT OFFERS EDUCATION, SUPPORT, AND HEALING TO CHILDREN, TEENS, AND ADULTS BY PROVIDING ONLINE AND IN-SCHOOL RESOURCES.

KIND CAMPAIGN CO-FOUNDERS CURTAILED TRAVEL DUE TO COVID-19. THEY HAVE USED A WEB PLATFORM TO PROVIDE ASSEMBLIES, FREE OF CHARGE, SPEAKING TO STUDENTS DURING SCHOOL ASSEMBLIES ABOUT THEIR ANTI-BULLYING PROGRAM. EACH FOUNDERS' ASSEMBLY IS A TWO HOUR PRESENTATION TO GROUPS OF STUDENTS (RANGING IN SIZE FROM 100-2000 STUDENTS). THE ASSEMBLY CONSISTS OF PERSONAL TESTIMONIES, A SCREENING OF THE DOCUMENTARY FILM AND AN INTERACTIVE DISCUSSION WITH ACTIVITIES. ACTIVITIES PERFORMED DURING THE ASSEMBLY INCLUDE THE KIND PLEDGE, THE KIND APOLOGY AND THE KIND CARD. THE KIND PLEDGE GIVES EACH STUDENT AN OPPORTUNITY TO PLEDGE AN ACTION STEP TO HELP BRING AN END TO BULLYING. A GROUP OF STUDENTS ARE CALLED ON TO STAND IN FRONT OF THEIR PEERS AND SHARE THEIR KIND PLEDGE. THE KIND APOLOGY ENCOURAGES STUDENTS TO WRITE AN APOLOGY TO SOMEONE IN THEIR LIFE. THESE APOLOGIES ARE OFTEN DIRECTED TOWARDS OTHER STUDENTS SITTING IN THE SAME ROOM. STUDENTS ARE INSTRUCTED TO HAND THEIR APOLOGY TO THE PERSON THEY HAVE WRITTEN IT TO. THE APOLOGY CREATES IMMENSE HEALING AND MENDS CONFLICT AMONGST STUDENTS. THE APOLOGY CARD HAS CHANGED AND SAVED LIVES. DURING THE LAST ACTIVITY, THE STUDENTS ARE ASKED TO WRITE SOMETHING KIND ABOUT SOMEONE ELSE. A GROUP OF STUDENTS ARE CALLED ON TO STAND IN FRONT OF THEIR PEERS AND SHARE THEIR KIND CARD. AFTER THE EVENT THE FOUNDERS WILL TALK WITH STUDENTS WHO NEED GUIDANCE AND SUPPORT (REFERRING GIRLS WHO NEED ADDITIONAL SUPPORT TO KIND CAMPAIGN'S ON-CALL LICENSED THERAPIST FREE OF CHARGE). THE SCHOOL WILL KEEP A KIND WALL WHERE PLEDGES AND CARDS ARE HUNG TO REMIND STUDENTS OF WHAT TOOK PLACE.

KIND CAMPAIGN HAS DEVELOPED AN INTERACTIVE WEBSITE THAT PROVIDES EDUCATIONAL RESOURCES, KIND CLUB PROGRAMMING AND CURRICULUM AND INTERACTIVE ACTIVITIES TO HELP WITH THE HEALING AND RECONCILIATION PROCESS. THE WEBSITE FEATURES A SPACE FOR PEOPLE TO APOLOGIZE, TO SHARE THEIR OWN STORIES AND TO SHARE KIND WORDS ABOUT OTHERS. GIRLS NEEDING ADDITONAL SUPPORT ARE REFERRED TO KIND CAMPAIGN'S ON-CALL LICENSED THERAPIST FREE OF CHARGE. KIND CAMPAIGN OFTEN RECEIVES EMAILS FROM GIRLS DISCLOSING SUICIDAL THOUGHTS AND OF WANTING TO INFLICT SELF-HARM AND FROM HOPELESS PARENTS WITH NOWHERE TO TURN. KIND CAMPAIGN HAS THE THERAPIST CONNECT WITH THE INDIVIDUALS AND PROVIDE GUIDANCE. THE KIND CAMPAIGN WEBSITE FEATURES VIRTUAL MAGAZINES WITH STORIES SUBMITTED BY GIRLS FROM AROUND THE WORLD, ALLOWING PEOPLE TO READ ABOUT OTHER EXPERIENCES, WHILE REMINDING THEMSELVES THAT THEY ARE NOT ALONE. KIND CAMPAIGN HAS DEVELOPED A STRONG ONLINE COMMUNITY THROUGH SOCIAL MEDIA AND IS IN CONSTANT CONTACT WITH THEIR FOLLOWERS TO HELP PROMOTE HEALING, CONVERSATION AND RECONCILIATION.

KIND CAMPAIGN HAS PREPARED A 19 WEEK CURRICULUM TO BE USED IN KIND CLUBS. KIND CLUBS WERE DESIGNED TO BE LED BY A MENTOR (A FACULTY MEMBER, PARENT OR OTHER LOCAL COMMUNITY MEMBER) WHO WOULD ENCOURAGE THE CONVERSATION AND CHANGE CREATED DURING ASSEMBLIES TO EXTEND THROUGH THE REST OF THE SCHOOL YEAR.