Southeast United Dairy Industry Association Inc
- Assets
- $6.3m
- Revenue
- $10.1m
- Investments
- $0.0
- Employees
- 40
- Location
- Atlanta, GA
- Founding
- 07/1972
- Data as of
- 12/2021
- EIN
- 23-7105030
Organization Overview
Southeast United Dairy Industry Association Inc, operating under the name The Dairy Alliance, is located in Atlanta, GA. The organization was established in 1972. According to its NTEE Classification (K03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Food, Agriculture & Nutrition and related organizations. As of 12/2021, Dairy Alliance employed 40 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Dairy Alliance is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Dairy Alliance generated $10.1m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (2.1%) each year. All expenses for the organization totaled $9.0m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.5%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
EVERYTHING WE DO IS MARKET-FOCUSED AND PROACTIVELY PROMOTES AND PROTECTS THE INTERESTS OF THE SOUTHEAST DAIRY FARM FAMILIES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
COMMUNICATIONS AND FARMER RELATIONS: PROVIDING DAIRY FARM AND PRODUCT INFORMATION TO CONSUMERS AND COMMUNICATE THE VALUE OF DAIRY CHECKOFF TO ITS MEMBERS. UNDENIABLY DAIRY IS INTEGRATED INTO REGIONAL EFFORTS. THIS AREA IS RESPONSIBLE FOR PROVIDING DAIRY FARM AND PRODUCT INFORMATION TO CONSUMERS AND FOR COMMUNICATING THE VALUE OF THE DAIRY CHECKOFF TO ITS MEMBERSHIP. ADOPTING A MORE INCLUSIVE APPROACH TO DMI'S NATIONAL CAMPAIGN FOCUSING ON THE CONFLICTED HEALTH SEEKER (CHS) AND UNDENIABLY DAIRY, WILL BE INTEGRATED INTO REGIONAL EFFORTS. THE DAIRY ALLIANCE IMPLEMENTS AN ACTIVE, AGGRESSIVE PRODUCER COMMUNICATIONS PROGRAM DESIGNED TO BUILD UNDERSTANDING, SUPPORT AND ENGAGEMENT IN PROGRAMS AMONG FUNDERS AND POTENTIAL FUNDERS. KEY DAIRY COMMUNITY TARGETS INCLUDE: DAIRY PROMOTION BOARD MEMBERS, INFLUENTIAL FARMERS, GRASSROOTS DAIRY FARMERS, CO-OP AND INDUSTRY LEADERS, OTHER AG LEADERS: FARM BUREAU, STATE DEPARTMENTS OF AGRICULTURE, EXTENSION SERVICE, LAND-GRANT UNIVERSITIES
FOOD AND NUTRITION OUTREACH: EDUCATING HEALTH PROFESSIONAL PARTNERS ABOUT OUR PRODUCTS AND DAIRY FARMING AND ASKING THEM TO ADVOCATE FOR DAIRY. OUR PROGRAM HAS TWO MAIN STRATEGIC AREAS: REPUTATIONAL THOUGHT LEADERS AND NUTRITION COMMUNICATION AND EDUCATION.THE DAIRY ALLIANCE FOCUSES ON EDUCATING CONSUMERS ABOUT BONE HEALTH, MANAGING LACTOSE INTOLERANCE AND DAIRY RECIPES THROUGH MEDIA CAMPAIGNS WHICH TAP THE TALENTS OF OUR DAIRY ADVOCATES IN LARGE MEDIA MARKETS. IN ADDITION, OUR MEDIA DIETITIANS WILL CONTINUE TO DO LOCAL MEDIA INTERVIEWS SHARING THE GOODNESS OF DAIRY FOR OVERALL HEALTH. FOOD AND NUTRITION OUTREACH STRENGTHENED RELATIONSHIPS WITH WELLNESS DIETITIANS AND SPORTS NUTRITIONISTS WITH MAJOR UNIVERSITIES AND COLLEGES IN EACH STATE BY OFFERING NUTRITION EDUCATION, EQUIPMENT AND RECIPES TO USE WITH ATHLETES.
YOUTH WELLNESS: PROMOTING DAIRY TO YOUTH AND ADULT STAKEHOLDERS IN SCHOOLS, FOCUSING ON MILK, CHEESE AND YOGURT AT EVERY OPPORTUNITY.TARGETING YOUTH REMAINS A PRIORITY TO BUILD AND MAINTAIN TRUST IN DAIRY. YOUTH HAVE BEEN HISTORICALLY HIGH CONSUMERS OF MILK AND ARE THE FUTURE OF OUR INDUSTRY. RESEARCH INDICATES YOUTH ARE CONCERNED ABOUT DAIRY AS "GOOD FOR ME AND GOOD FOR THE PLANET". IN KEEPING WITH OUR 2020 - 2023 OBJECTIVE TO UTILIZE UNDENIABLY DAIRY (UD) - BOTH CURRENT AND EVOLVING - AS THE INTEGRATED MARKETING THEME, WE WILL INCORPORATE ITS SUSTAINABLE NUTRITION RESOURCES INTO OUR YOUTH WELLNESS STRATEGIES, PROGRAMS AND EXECUTIONS. WE WILL FOCUS ON THE PRIMARY AGES OF 7-14 WITH THE SWEET SPOT BETWEEN AGES 10-14 WITH AN "IN-SCHOOL FOCUS". OUR EFFORTS WILL BE TO CREATE A MODEL FOR HELPING CHILDREN CONSUME MORE DAIRY PRODUCTS IN BOTH THE LONG-TERM AND THE SHORT-TERM. THIS WILL BE ACCOMPLISHED THROUGH OUR FUEL UP TO PLAY 60 (FUTP 60) AND DAIRY EVERYWHERE PROGRAMS IN THE DAIRY ALLIANCE REGION.
MARKETING AND PARTNER RELATIONS: BUILDING STRATEGIC FOODSERVICE ALLIANCES TO GROW INCREMENTAL DAIRY SALES. BUILDING STRATEGIC FOODSERVICE ALLIANCES AND EXECUTING INNOVATIVE MENU DEVELOPMENT ACTIVITIES TO GROW INCREMENTAL DAIRY SALES THROUGH COMMERCIAL, NON-COMMERCIAL, AND MANUFACTURER/DISTRIBUTOR FOODSERVICE CHANNELS.RESEARCH AND INDUSTRY RELATIONS: STIMULATING INNOVATION THROUGHOUT THE INDUSTRY. THE DAIRY ALLIANCE WILL WORK ALONGSIDE DMI TO UNLOCK EMERGING GROWTH OPPORTUNITY PLATFORMS WITH DAIRY AND NON-TRADITIONAL PARTNERS IN THE SOUTHEAST UTILIZING DAIRY INNOVATION, CONSUMER INSIGHT AND MARKET TRENDS RESEARCH PROVIDED BY THE MILK REVITALIZATION ALLIANCE, DMI'S STRATEGIC INTELLIGENCE TEAM AND NDC IN COLLABORATION WITH THE DAIRY FOOD AND RESEARCH CENTERS. UNDERSTANDING WHAT DRIVES CONSUMER FOOD AND BEVERAGE PURCHASING DECISIONS IS CRUCIAL TO STRATEGICALLY POSITIONING DAIRY IN TODAY'S EVERCHANGING MARKETPLACE. ANSWERING THE QUESTIONS "WHY DO CUSTOMERS HIRE DAIRY? AND "WHY DO THEY FIRE DAIRY?" IS NECESSARY TO BUILD TRUST, INFORM INNOVATION AND STIMULATE INVESTMENT RESULTING IN ACCELERATED SALES GROWTH ACROSS THE DAIRY INDUSTRY.
Get More from Intellispect for FreeCreate a free account to get more data, nonprofit salaries, advanced search and more.
PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Gerona M Berdak Chief Executive Officer | Officer | 50 | $191,218 |
Mike Ellis Treasurer | OfficerTrustee | 0.5 | $4,502 |
Michael Ferguson Vice President | OfficerTrustee | 0.5 | $3,375 |
Maxie Aker Secretary | OfficerTrustee | 0.5 | $3,100 |
Roddy Purser Director | Trustee | 0.5 | $2,750 |
Hope Reynolds Director | Trustee | 0.5 | $2,420 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $262,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $262,000 |
| Total Program Service Revenue | $0 |
| Investment income | $10,711 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$741 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $10,099,008 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,596,009 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $553,898 |
| Payroll taxes | $187,436 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $571,617 |
| Information technology | $76,207 |
| Royalties | $0 |
| Occupancy | $107,009 |
| Travel | $140,347 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $103,392 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $94,972 |
| Insurance | $15,384 |
| All other expenses | $19,760 |
| Total functional expenses | $9,004,859 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $4,952,338 |
| Savings and temporary cash investments | $600,000 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $208,971 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $37,263 |
| Net Land, buildings, and equipment | $496,438 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $6,295,010 |
| Accounts payable and accrued expenses | $304,654 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $114,830 |
| Total liabilities | $419,484 |
| Net assets without donor restrictions | $5,875,526 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $6,295,010 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Southeast United Dairy Industry Association Inc has recieved totaling $1,228,906.
| Awarding Organization | Amount |
|---|---|
Dairy Promotion Inc Kansas City, KS PURPOSE: ADVERTISING PROGRAM | $1,228,906 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Usa Poultry & Egg Export Council Inc Tucker, GA | $13,308,225 | $13,857,439 |
Southeast United Dairy Industry Association Inc Atlanta, GA | $6,295,010 | $10,099,008 |
Feeding The Carolinas Raleigh, NC | $945,910 | $2,848,131 |
Peanut Institute Inc Albany, GA | $1,417,192 | $1,550,329 |
Georgia Poultry Federation Inc Gainesville, GA | $828,999 | $612,081 |
Blue Ridge Women In Agriculture Boone, NC | $327,063 | $1,118,952 |
North Carolina Peanut Growers Assn Inc Nashville, NC | $2,408,453 | $1,016,159 |
International Flight Services Association Inc Atlanta, GA | $781,889 | $478,787 |
North Carolina Brewers Guild Inc Raleigh, NC | $316,923 | $663,818 |
Refrigerated Foods Association Inc Marietta, GA | $910,597 | $498,552 |
Alabama Restaurant & Hospitality Association Inc Montgomery, AL | $521,191 | $633,980 |
Southern Cotton Growers Incorporated Dawsonville, GA | $1,662,910 | $432,894 |