Interactive Advertising Bureau Inc is located in New York, NY. The organization was established in 1998. According to its NTEE Classification (S02) the organization is classified as: Management & Technical Assistance, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Interactive Advertising Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Interactive Advertising Bureau Inc generated $33.4m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 2.7% each year. All expenses for the organization totaled $32.7m during the year ending 12/2022. While expenses have increased by 2.7% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE ADVERTISING ON THE INTERNET OR ON OTHER INTERACTIVE TECHNOLOGIES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TAX EXEMPT ASSOCIATION ACTIVITIES.
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Alysia Borsa Board Chair | Trustee | 3 | $0 |
John Halley Vice Chair | Trustee | 3 | $0 |
John Toohey Treasurer | Trustee | 3 | $0 |
Stu Ingis Secretary | Trustee | 3 | $0 |
Sheri Bachstein Director | Trustee | 3 | $0 |
Debi Chirichella Director | Trustee | 3 | $0 |
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
141 Events Llc Consulting | 12/30/20 | $145,000 |
Kate Freehill Llc Consulting | 12/30/20 | $135,000 |
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $3,331,130 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $3,331,130 |
| Total Program Service Revenue | $29,883,486 |
| Investment income | $182,614 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$14,596 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $33,382,634 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $5,261,239 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $9,303,260 |
| Pension plan accruals and contributions | $251,355 |
| Other employee benefits | $1,160,986 |
| Payroll taxes | $828,655 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $858,147 |
| Fees for services: Accounting | $35,150 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $16,406 |
| Fees for services: Other | $3,175,548 |
| Advertising and promotion | $0 |
| Office expenses | $2,911,985 |
| Information technology | $1,779,066 |
| Royalties | $0 |
| Occupancy | $1,470,670 |
| Travel | $266,307 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $166,135 |
| Insurance | $0 |
| All other expenses | $731,998 |
| Total functional expenses | $32,743,394 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $9,614,524 |
| Savings and temporary cash investments | $211,177 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $16,744,776 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $2,272,796 |
| Net Land, buildings, and equipment | $841,617 |
| Investments—publicly traded securities | $7,188,564 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $9,358,094 |
| Total assets | $46,231,548 |
| Accounts payable and accrued expenses | $3,803,335 |
| Grants payable | $0 |
| Deferred revenue | $24,326,918 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $9,248,429 |
| Total liabilities | $37,378,682 |
| Net assets without donor restrictions | $8,852,866 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $46,231,548 |
Over the last fiscal year, Interactive Advertising Bureau Inc has awarded $954,064 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
IAB EDUCATION FOUNDATION PURPOSE: general support | $304,336 |
IAB TECHNOLOGY LABORATORY INC PURPOSE: general support | $649,728 |