Interactive Advertising Bureau Inc
- Assets
- $33.3m
- Revenue
- $28.0m
- Investments
- $0.0
- Employees
- 101
- Location
- New York, NY
- Founding
- 07/1998
- Data as of
- 12/2021
- EIN
- 13-3900517
Organization Overview
Interactive Advertising Bureau Inc is located in New York, NY. The organization was established in 1998. According to its NTEE Classification (S02) the organization is classified as: Management & Technical Assistance, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Interactive Advertising Bureau Inc employed 101 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Interactive Advertising Bureau Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Interactive Advertising Bureau Inc generated $28.0m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 0.5% each year. All expenses for the organization totaled $25.7m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE ADVERTISING ON THE INTERNET OR ON OTHER INTERACTIVE TECHNOLOGIES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TAX EXEMPT ASSOCIATION ACTIVITIES.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
David Cohen CEO | Officer | 40 | $979,989 |
Patrick Dolan Former President/coo | Officer | 40 | $691,430 |
David Grimaldi Former Evp Public Policy | Officer | 40 | $613,245 |
Sheryl Goldstein Evp Member Engagement & Development | Officer | 40 | $596,224 |
Randall Rothenberg Executive Chair | Officer | 40 | $587,163 |
Richard Berger VP Membership Investment & Relations | 40 | $312,721 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Kate Freehill Llc Consulting | 12/30/20 | $135,000 |
141 Events Llc Consulting | 12/30/20 | $145,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $328,915 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $328,915 |
| Total Program Service Revenue | $27,551,027 |
| Investment income | $133,887 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $12,523 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $28,026,352 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $4,641,041 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $7,358,152 |
| Pension plan accruals and contributions | $224,442 |
| Other employee benefits | $1,186,168 |
| Payroll taxes | $724,715 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $509,450 |
| Fees for services: Accounting | $32,425 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,456,409 |
| Advertising and promotion | $0 |
| Office expenses | $2,443,508 |
| Information technology | $1,787,424 |
| Royalties | $0 |
| Occupancy | $1,086,553 |
| Travel | $70,294 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $211,234 |
| Insurance | $0 |
| All other expenses | $811,134 |
| Total functional expenses | $25,709,155 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $9,868,343 |
| Savings and temporary cash investments | $1,735,668 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $12,412,659 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $1,857,144 |
| Net Land, buildings, and equipment | $1,104,284 |
| Investments—publicly traded securities | $4,998,376 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $1,331,860 |
| Total assets | $33,308,334 |
| Accounts payable and accrued expenses | $3,362,936 |
| Grants payable | $0 |
| Deferred revenue | $20,826,977 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $475,000 |
| Total liabilities | $24,664,913 |
| Net assets without donor restrictions | $8,643,421 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $33,308,334 |
Grants Awarded
Over the last fiscal year, Interactive Advertising Bureau Inc has awarded $954,064 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
New York, NY PURPOSE: general support | $649,728 |
New York, NY PURPOSE: general support | $304,336 |
Endowment Analysis
| Beg. Balance | $360,559 |
| Net Contributions | $725,000 |
| Other Expense | $393,596 |
| Ending Balance | $691,963 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Interactive Advertising Bureau Inc New York, NY | $33,308,334 | $28,026,352 |
Fuller Road Management Corporation Albany, NY | $601,969,946 | $4,855,956 |
New Jersey Manufacturing Extension Program Inc Cedar Knolls, NJ | $4,230,314 | $10,190,309 |
Transcom Inc Jersey City, NJ | $11,032,327 | $10,545,984 |
Object Management Group Inc Milford, MA | $2,365,622 | $6,803,088 |
Service Coordination Resources Inc Erie, PA | $0 | $3,464,640 |
New York City Industrial Technology Assistance Corporation New York, NY | $2,890,075 | $3,091,612 |
Metro Iaf Inc Jamaica, NY | $14,740,906 | $11,706,994 |
Long Island Builders Institute Inc Islandia, NY | $791,681 | $1,652,443 |
Callahan Management Training Center Inc Syracuse, NY | $786,025 | $1,731,889 |
Wireless Neighborhoods Pittsburgh, PA | $1,102,731 | $1,341,475 |
Builders Exchange Inc Rochester, NY | $3,756,209 | $1,721,485 |