Glaad Inc
- Assets
- $44.2m
- Revenue
- $24.9m
- Investments
- $378.6k
- Employees
- 48
- Location
- New York, NY
- Founding
- 05/1989
- Data as of
- 09/2021
- EIN
- 13-3384027
Organization Overview
Glaad Inc is located in New York, NY. The organization was established in 1989. According to its NTEE Classification (R19) the organization is classified as: Support N.E.C., under the broad grouping of Civil Rights, Social Action & Advocacy and related organizations. As of 09/2021, Glaad Inc employed 48 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Glaad Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 09/2021, Glaad Inc generated $24.9m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 30.4% each year . All expenses for the organization totaled $10.9m during the year ending 09/2021. While expenses have increased by 13.3% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE GLAAD MEDIA INSTITUTE (GMI) EQUIPS DIVERSE STAKEHOLDERS TO END DISCRIMINATION AND ACCELERATE LGBTQ ACCEPTANCE, THROUGH: 1) RESEARCH (FIELDING STUDIES, EVALUATING DATA, AND DEVELOPING METRICS THAT GENERATE FREE ANNUAL ACCOUNTABILITY RESOURCES, SUCH AS: GLAAD'S ANNUAL ACCELERATING ACCEPTANCE SURVEY, STATE OF HIV SURVEY, WHERE WE ARE ON TV INDEX, THE STUDIO RESPONSIBILITY INDEX, AND SOCIAL MEDIA SAFETY INDEX); 2) TRAINING (EQUIPPING PARTICIPANTS TO BE COMPELLING STORYTELLERS AND MEDIA-SAVVY ADVOCATES FOR LGBTQ ACCEPTANCE); AND 3) CONSULTING (HELPING CORPORATIONS, COMPANIES, AND ORGANIZATIONS STAND FOR JUSTICE). THE GMI HAS ENGAGED 40,000 PARTICIPANTS AND HAS ENJOYED SELECT ACCOMPLISHMENTS SUCH AS INSPIRING "LAW & ORDER"'S FIRST TRANSMILITARY EPISODE; INFORMING GAMING'S FIRST TRANSGENDER HERO; AND HELPING THE HALLMARK CHANNEL AND FACEBOOK CREATE MORE INCLUSIVE ADS.
GLAAD'S NEWS & RAPID RESPONSE PROGRAM ENSURES ACCURATE, FAIR MEDIA REPRESENTATION, AS THE GO-TO LGBTQ NEWS SOURCE FOR ACADEMICS, JOURNALISTS, EDITORS, AND NEWS OUTLETS IN PRINT, BROADCAST, AND ONLINE MEDIA. THE PROGRAM: 1) CORRECTS UNFAIR OR INACCURATE NEWS COVERAGE; AND 2) PITCHES LGBTQ CONTENT IN PRINT, FILM, TELEVISION, AND ONLINE MEDIA. SNAPSHOTS OF RECENT ACCOMPLISHMENTS INCLUDE: HELPING TAKE DOWN MISLEADING FACEBOOK ADS FRIGHTENING PEOPLE AWAY FROM LIFE-SAVING HIV MEDICATIONS; AND CREATING A LOCAL MEDIA ADVOCACY ECOSYSTEM MODEL TO INSPIRE REGIONALLY-SPECIFIC, LGBTQ-INCLUSIVE LOCAL MEDIA.
GLAAD'S ENTERTAINMENT MEDIA TEAM ACCELERATES LGBTQ ACCEPTANCE BY ADVOCATING FOR FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION OF LGBTQ PEOPLE IN THE MEDIA, INCLUDING FILM, TELEVISION, COMICS, VIDEO GAMES, AND MUSIC. THE PROGRAM ALSO COMBATS PROBLEMATIC CONTENT AND DEFAMATION IN ENTERTAINMENT MEDIA. THE PROGRAM'S GLAAD MEDIA AWARDS (GMA) IS THE WORLD'S MOST WATCHED AND CELEBRATED LGBTQ RECOGNITION EVENT. EVERY YEAR, THE GMAS HONOR FAIR, ACCURATE, AND INCLUSIVE LGBTQ REPRESENTATION ACROSS LOCAL, NATIONAL AND INTERNATIONAL OUTLETS. THE GMAS ALSO DRIVE GLAAD'S MISSION-CRITICAL WORK TO AMPLIFY UNDER-REPRESENTED COMMUNITY ISSUES, STORIES, AND VOICES, AND TO BUILD AWARENESS OF/SUPPORT FOR LGBTQ EQUALITY AND ACCEPTANCE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Sarah K Ellis CEO & President | Officer | 40 | $534,398 |
Darra B Gordon Deputy President & COO | Officer | 40 | $236,164 |
William J Mcdermott Chief Development Officer | Officer | 40 | $194,570 |
Richard J Ferraro Chief Communications Officer | Officer | 40 | $192,453 |
Gwendolyn Pointer Evp Of Gmi | 40 | $175,312 | |
Mark Hartnett VP Of Corp. Partnerships & Events | 40 | $130,517 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Eas Planning Research | 9/29/21 | $205,000 |
Img Productions Llc Media Services | 9/29/21 | $294,947 |
Precision Strategies Llc Strategy Consulting | 9/29/21 | $150,000 |
Grant J Schneider Strategy Consulting | 9/29/21 | $117,029 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $2,459,547 |
| Fundraising events | $1,572,778 |
| Related organizations | $0 |
| Government grants | $807,800 |
| All other contributions, gifts, grants, and similar amounts not included above | $19,942,981 |
| Noncash contributions included in lines 1a–1f | $10,181 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $24,783,106 |
| Total Program Service Revenue | $0 |
| Investment income | $67,367 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $24,855,418 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,368,278 |
| Compensation of current officers, directors, key employees. | $142,301 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $3,449,318 |
| Pension plan accruals and contributions | $213,853 |
| Other employee benefits | $481,144 |
| Payroll taxes | $355,796 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $5,448 |
| Fees for services: Accounting | $30,516 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $85,804 |
| Fees for services: Other | $2,146,840 |
| Advertising and promotion | $156,224 |
| Office expenses | $462,460 |
| Information technology | $370,824 |
| Royalties | $0 |
| Occupancy | $677,881 |
| Travel | $47,438 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $26,209 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $2,646 |
| Insurance | $76,839 |
| All other expenses | $0 |
| Total functional expenses | $10,906,312 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $12,556,029 |
| Savings and temporary cash investments | $3,549,973 |
| Pledges and grants receivable | $12,828,741 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $195,493 |
| Net Land, buildings, and equipment | $1,077 |
| Investments—publicly traded securities | $14,631,674 |
| Investments—other securities | $378,620 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $85,310 |
| Total assets | $44,226,917 |
| Accounts payable and accrued expenses | $993,954 |
| Grants payable | $0 |
| Deferred revenue | $427,026 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $811,000 |
| Other liabilities | $0 |
| Total liabilities | $2,231,980 |
| Net assets without donor restrictions | $30,849,956 |
| Net assets with donor restrictions | $11,144,981 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $44,226,917 |
Grants Recieved
Over the last fiscal year, we have identified 19 grants that Glaad Inc has recieved totaling $1,587,099.
| Awarding Organization | Amount |
|---|---|
Greater Cincinnati Foundation Cincinnati, OH PURPOSE: GENERAL PURPOSE | $778,045 |
American Online Giving Foundation Inc Newark, DE PURPOSE: GENERAL SUPPORT | $203,123 |
Schwab Charitable Fund San Francisco, CA PURPOSE: PUBLIC, SOCIETAL BENEFIT | $148,350 |
Gill Foundation Denver, CO PURPOSE: PROJECT SUPPORT FOR LGBTQ ISSUES | $125,000 |
Tides Foundation San Francisco, CA PURPOSE: EQUITY, HUMAN RIGHTS, AND ECONOMIC EMPOWERMENT | $120,000 |
Charities Aid Foundation America Alexandria, VA PURPOSE: CHARITABLE DONATION | $54,685 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Glaad Inc New York, NY | $44,226,917 | $24,855,418 |
Social Accountability International Inc New York, NY | $3,741,261 | $4,723,394 |
The Conference Of Presidents Of Major American Jewish Orgs Fund New York, NY | $5,865,128 | $1,596,988 |
New Jersey Coalition Against Sexual Assault Lawrenceville, NJ | $1,252,938 | $1,344,470 |
Center For Artistic Activism Leeds, NY | $1,277,160 | $1,366,099 |
U S Friends Of International Service For Human Rights Inc New York, NY | $308,072 | $427,201 |
Turnout Activism Inc Cambridge, MA | $681,175 | $263,776 |
The Syracuse Center For Peace And Social Justice Inc Syracuse, NY | $223,112 | $0 |
Transparency Toolkit Inc Danvers, MA | $52,972 | $0 |
Consumers Union Action Fund Inc Yonkers, NY | $0 | $0 |