Keep America Beautiful Inc

Organization Overview

Keep America Beautiful Inc is located in Stamford, CT. The organization was established in 1955. According to its NTEE Classification (C50) the organization is classified as: Environmental Beautification, under the broad grouping of Environment and related organizations. As of 12/2021, Keep America Beautiful Inc employed 24 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Keep America Beautiful Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2021, Keep America Beautiful Inc generated $5.4m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (4.7%) each year. All expenses for the organization totaled $6.6m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (2.7%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Since 2015, Keep America Beautiful Inc has awarded 579 individual grants totaling $8,510,410. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

KEEP AMERICA BEAUTIFUL INSPIRES AND EDUCATES PEOPLE TO TAKE ACTION EVERY DAY THAT IMPROVES AND BEAUTIFIES THEIR COMMUNITY'S ENVIRONMENT.

Describe the Organization's Program Activity:

Part 3 - Line 4a

CIGARETTE LITTER PREVENTION PROGRAM - THE CIGARETTE LITTER PREVENTION PROGRAM (CLPP) IS ONE OF KEEP AMERICA BEAUTIFUL'S SIGNATURE NATIONAL PROGRAMS. IT IS DESIGNED TO SUPPORT LOCAL COMMUNITY IMPROVEMENT INITIATIVES FOR REDUCING CIGARETTE BUTT LITTER. SINCE ITS ESTABLISHMENT OVER 17 YEARS AGO, THIS SIGNATURE PROGRAM HAS CONSISTENTLY CUT CIGARETTE BUTT LITTER BY APPROXIMATELY HALF BASED ON LOCAL MEASUREMENTS TAKEN IN THE FIRST FOUR MONTHS TO SIX MONTHS AFTER PROGRAM IMPLEMENTATION. EACH YEAR, KEEP AMERICA BEAUTIFUL AWARDS CLPP GRANTS TO ITS AFFILIATES, LOCAL GOVERNMENTS, BUSINESS IMPROVEMENT DISTRICTS, DOWNTOWN ASSOCIATIONS, PARKS AND RECREATION AREAS, AND OTHER ORGANIZATIONS DEDICATED TO ERADICATING LITTER AND BEAUTIFYING THEIR COMMUNITIES. SURVEY RESULTS ALSO DEMONSTRATE THAT AS COMMUNITIES CONTINUE TO IMPLEMENT AND MONITOR THE PROGRAM THOSE REDUCTIONS ARE SUSTAINED OR EVEN INCREASED OVER TIME. KEEP AMERICA BEAUTIFUL HAS DISTRIBUTED OVER $3 MILLION IN GRANT FUNDING TO SUPPORT LOCAL IMPLEMENTATION OF THE PROGRAM IN MORE THAN 1,800 COMMUNITIES. THE CIGARETTE LITTER PREVENTION PROGRAM - THE CIGARETTE LITTER PREVENTION PROGRAM (CLPP) IS ONE OF KEEP AMERICA BEAUTIFUL'S SIGNATURE NATIONAL PROGRAMS. IT IS DESIGNED TO SUPPORT LOCAL COMMUNITY IMPROVEMENT INITIATIVES FOR REDUCING CIGARETTE BUTT LITTER. SINCE ITS ESTABLISHMENT OVER 17 YEARS AGO, THIS SIGNATURE PROGRAM HAS CONSISTENTLY CUT CIGARETTE BUTT LITTER BY APPROXIMATELY HALF BASED ON LOCAL MEASUREMENTS TAKEN IN THE FIRST FOUR MONTHS TO SIX MONTHS AFTER PROGRAM IMPLEMENTATION. EACH YEAR, KEEP AMERICA BEAUTIFUL AWARDS CLPP GRANTS TO ITS AFFILIATES, LOCAL GOVERNMENTS, BUSINESS IMPROVEMENT DISTRICTS, DOWNTOWN ASSOCIATIONS, PARKS AND RECREATION AREAS, AND OTHER ORGANIZATIONS DEDICATED TO ERADICATING LITTER AND BEAUTIFYING THEIR COMMUNITIES. SURVEY RESULTS ALSO DEMONSTRATE THAT AS COMMUNITIES CONTINUE TO IMPLEMENT AND MONITOR THE PROGRAM THOSE REDUCTIONS ARE SUSTAINED OR EVEN INCREASED OVER TIME. KEEP AMERICA BEAUTIFUL HAS DISTRIBUTED OVER $3 MILLION IN GRANT FUNDING TO SUPPORT LOCAL IMPLEMENTATION OF THE PROGRAM IN MORE THAN 1,800 COMMUNITIES NATIONWIDE.


THE KEEP AMERICA BEAUTIFUL GREAT AMERICAN CLEANUP - IS THE NATION'S LARGEST COMMUNITY IMPROVEMENT PROGRAM, WHICH TAKES PLACE ANNUALLY DURING SPRING IN AN ESTIMATED 20,000 COMMUNITIES NATIONWIDE. THIS PROGRAM, WHICH MARKED ITS 23RD YEAR IN 2021, ENGAGES MORE THAN 3 MILLION VOLUNTEERS AND PARTICIPANTS, ON AVERAGE, EVERY YEAR TO CREATE A POSITIVE AND LASTING IMPACT. EVEN WITH COVID-19 RESTRICTIONS WE ENGAGE AN ESTIMATED 450,000 VOLUNTEERS. AT KEEP AMERICA BEAUTIFUL, WE WORK TO INSPIRE PEOPLE TO TAKE ACTION EVERY DAY TO IMPROVE AND BEAUTIFY THEIR COMMUNITY ENVIRONMENT THROUGH PROGRAMS SUCH AS THE GREAT AMERICAN CLEANUP. THE GREAT AMERICAN CLEANUP PROMPTS INDIVIDUALS TO TAKE GREATER RESPONSIBILITY FOR THEIR LOCAL ENVIRONMENT BY CONDUCTING GRASSROOTS COMMUNITY SERVICE PROJECTS THAT ENGAGE VOLUNTEERS, LOCAL BUSINESSES AND CIVIC LEADERS. A SUCCESSFUL GREAT AMERICAN CLEANUP PROJECT MUST FULFILLTHE NEEDS OF THE LOCAL COMMUNITY; THAT'S WHY WE WORK WITH LOCAL LEADERS, BUSINESS AND KEY STAKEHOLDERS TO GAIN KNOWLEDGE ABOUT THE COMMUNITY'S NEEDS AND CAREFULLY SELECT AND EXECUTE APPROPRIATE PROJECTS. THE GREAT AMERICAN CLEANUP BEGAN AS A LITTER CLEANUP INITIATIVE DESIGNED TO AESTHETICALLY IMPROVE OUR ENVIRONMENT BY CREATING CLEANER PARKS, STREETSCAPES AND PUBLIC SPACES THROUGH LITTER REMOVAL AND ELIMINATION. TO THIS DAY, COMMUNITY CLEANUPS REMAIN AT THE VERY HEART OF THE CAMPAIGN, AND THE RESULTS ARE REMARKABLE. IN 2018 ALONE, NEARLY 93 MILLION POUNDS OF LITTER AND RECYCLABLES WERE COLLECTED BY VOLUNTEERS THROUGHOUT THE COUNTRY. OUR COMMUNITY GREENING AND BEAUTIFICATION EFFORTS RANGE FROM NEW TREE PLANTINGS THAT PROVIDE SHADE AND SEQUESTER CARBON TO PLANTING FLOWER GARDENS THAT CREATE VIBRANT GATEWAYS TO SHOPPING AND ENTERTAINMENT DISTRICTS TO CREATING COMMUNITY GARDENS THAT HELP FEED THE HUNGRY AND EDUCATE YOUNG GARDENERS. THROUGH A WIDE ARRAY OF WORKSHOPS, SPECIAL EVENTS AND ON-THE-GROUND SERVICE PROJECTS, LEADERS FROM OUR AFFILIATE NETWORK AND PARTICIPATING ORGANIZATIONS ARE HELPING TO CHANGE ATTITUDES AND BEHAVIORS TOWARD THEENVIRONMENT BY ENGAGING YOUNG AND OLD ALIKE. KEEP AMERICA BEAUTIFUL STRIVES TO MOTIVATE MORE AMERICANS TO MAKE INFORMED DECISIONS AND TAKE SIMPLE, EVERYDAY ACTIONS TO REDUCE, REUSE AND RECYCLE RIGHT THROUGH THEIR PARTICIPATION IN THE GREAT AMERICAN CLEANUP. THROUGH PROGRAMS SUCH AS THE GREAT AMERICAN CLEANUP, KEEP AMERICA BEAUTIFUL TRANSFORMS PUBLIC PLACES INTO BEAUTIFUL SPACES HELPING TO MAKE COMMUNITIES THAT ARE ENVIRONMENTALLY HEALTHY, SOCIALLY CONNECTED AND ECONOMICALLY SOUND.


AMERICA RECYCLES DAY (ARD) IS THE ONLY NATIONALLY RECOGNIZED DAY DEDICATED TO PROMOTING AND CELEBRATING RECYCLING IN THE UNITED STATES. HELD ON NOVEMBER 15 EVERY YEAR, KEEP AMERICA BEAUTIFUL AND OUR 700 AFFILIATES NATIONWIDE TAKE ACTION ON AND AROUND THAT DAY TO EDUCATE AND ENCOURAGE INDIVIDUALS TO BE MORE MINDFUL OF WHERE AND HOW TO RECYCLE AND TO PLEDGE TO RECYCLE MORE AND RECYCLE RIGHT. FOR THE PAST THREE YEARS KAB HAS USED THE ARD PLATFORM TO RECOGNIZE A MILITARY INSTALLATION AND PERSONNEL FOR THEIR OUTSTANDING WASTE REDUCTION AND RECYCLING EFFORTS BY AWARDING THEM AN ARD HERO AWARD.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Rauxa Direct Llc
Marketing Agency
$636,351
The Advertising Council
Marketing Agency
$224,594
Recycle Away
Marketing Agency
$227,542
B Levine Productions
Marketing Agency
$174,366
Rauxa Direct Llc
Marketing Agency
$636,351
G02 Partners
Marketing Agency
$101,744
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$157,000
Related organizations$0
Government grants $513,972
All other contributions, gifts, grants, and similar amounts not included above$4,382,703
Noncash contributions included in lines 1a–1f $16,754
Total Revenue from Contributions, Gifts, Grants & Similar$5,053,675
Total Program Service Revenue$304,170
Investment income $55,740
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $54,708
Net Income from Fundraising Events -$110,536
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $5,357,757

Grants Awarded

Over the last fiscal year, Keep America Beautiful Inc has awarded $701,028 in support to 38 organizations.

Grant RecipientAmount

KEEP VIRGINIA BEAUTIFUL

Org PageRecipient Profile

Richmond, VA

PURPOSE: PROGRAM SUPPORT

$145,000

DEPARTMENT OF PUBLIC SERVICE

PURPOSE: PROGRAM SUPPORT

$71,478

KEEP PEARLAND BEAUTIFUL

Org PageRecipient Profile

Pearland, TX

PURPOSE: PROGRAM SUPPORT

$40,000

KEEP OHIO BEAUTIFUL INC

Org PageRecipient Profile

Dublin, OH

PURPOSE: PROGRAM SUPPORT

$27,950

GWINNETT CLEAN AND BEAUTIFUL

Org PageRecipient Profile

Lawrenceville, GA

PURPOSE: PROGRAM SUPPORT

$27,526

KEEP NEW HANOVER COUNTY BEAUTIFUL

Org PageRecipient Profile

Wilmington, NC

PURPOSE: PROGRAM SUPPORT

$23,000
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 9 grants that Keep America Beautiful Inc has recieved totaling $431,611.

Awarding OrganizationAmount
Kroger Co Zero Hunger Zero Waste Foundation

Cincinnati, OH

PURPOSE: ORGANIZATION'S CHARITABLE PURPOSE

$299,159
Dallas Foundation A Tx Nonprofit Corporation

Dallas, TX

PURPOSE: GENERAL SUPPORT

$60,000
$35,000
The O-I Charities Foundation

Perrysburg, OH

PURPOSE: CHARITABLE SUPPORT

$25,000
Open Horizon

Alexandria, VA

PURPOSE: GENERAL PURPOSE

$5,210
The Alta And John Franks Foundation

Shreveport, LA

PURPOSE: CHARITABLE SUPPORT

$5,000
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$3,445,952
Earnings$12,218
Admin Expense$28,903
Other Expense$650,000
Ending Balance$2,779,267

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