United Way Worldwide

TO IMPROVE LIVES BY MOBILIZING CARING POWER OF COMMUNITIES AROUND THE WORLD TO ADVANCE COMMON GOOD.BRIEF MISSION (CONTINUED)UNITED WAY FIGHTS FOR PEOPLE TO GET BETTER JOBS AND ACHIEVE FINANCIALSTABILITY, FOR STUDENTS TO GRADUATE HIGH SCHOOL READY FOR COLLEGE ANDCAREERS, AND FOR INDIVIDUALS TO LEAD HEALTHIER LIVES.

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BRAND STRATEGY AND MARKETING - THE UNITED WAY WORLDWIDE BRAND STRATEGY AND MARKETING TEAM PROVIDES SUPPORT TO MEMBER UNITED WAYS IN ALL BRAND IDENTITY AND CONSISTENCY MATTERS INCLUDING MARKETING, ADVERTISING, AND OTHER PROMOTIONAL OPPORTUNITIES DESIGNED TO PROMOTE INDIVIDUAL PARTICIPATION IN ADVANCING THE COMMON GOOD IN THEIR LOCAL COMMUNITY AND TO STRENGTHEN TRUST FOR THE UNITED WAY BRAND AROUND THE WORLD. IT ALSO PROMOTES MEDIA AND PUBLIC RELATIONS; MANAGES THE "LIVE UNITED" CAMPAIGN THROUGH PRODUCTION OF VIDEO, TELEVISION, RADIO, PRINT MEDIA AND OTHER COLLATERAL MATERIALS; MAINTAINS THE UNITED WAY/NATIONAL FOOTBALL LEAGUE PARTNERSHIP INCLUDING PRO-BONO MEDIA, THE CHARACTER PLAYBOOK PROGRAM, AND THE MAN OF THE YEAR PROGRAM; MAINTAINS THE UNITED WAY/PUBLIC SERVICE ANNOUNCEMENT PARTNERSHIP INCLUDING PRODUCTION AND PLACEMENT OF PUBLIC SERVICE ANNOUNCEMENTS IN TELEVISION, RADIO, AND PRINT MEDIA; AND PROMOTES STRONG INTERNAL COMMUNICATIONS FOR THE LEADERSHIP OF THE ORGANIZATION AND THE NETWORK.INVESTOR RELATIONS - THE UNITED WAY WORLDWIDE INVESTOR RELATIONS TEAM PROVIDES RELATIONSHIP MANAGEMENT SUPPORT AND SKILLS TRAINING FOR MEMBER UNITED WAYS AND UNITED WAY NETWORK-WIDE PROGRAMS INCLUDING GLOBAL CORPORATE LEADERSHIP, INTERNATIONAL CORPORATE SOCIAL RESPONSIBILITY, MAJOR GIVING, THE "ALEXIS DE TOCQUEVILLE" PROGRAM, PLANNED GIVING, COMMUNITY AND PUBLIC SECTOR CAMPAIGNS.INTERNATIONAL NETWORK - THE UNITED WAY INTERNATIONAL NETWORK TEAM PROVIDES GOVERNANCE, RESOURCE DEVELOPMENT, PROGRAM, AND CAPACITY BUILDING SUPPORT AND TRAINING TO UNITED WAY MEMBERS THROUGHOUT THE WORLDWIDE NETWORK OUTSIDE THE UNITED STATES OF AMERICA. WITH REGIONAL OFFICE IN COLUMBIA, GHANA, HONG KONG, CHINA, AND SWITZERLAND, NETWORK STAFF WORK CLOSELY WITH MEMBER UNITED WAY STAFF AND VOLUNTEER BOARD MEMBERS THROUGH THE WORLD TO ADVANCE THE UNITED WAY MISSION IN 40+ COUNTRIES.LEARNING, CONFERENCING & TALENT MANAGEMENT - THIS TEAM PROVIDES TRAINING PROGRAMS AND LEARNING OPPORTUNITIES FOR UNITED WAY VOLUNTEERS, STAFF, AND PARTNERS THROUGH NATIONAL CONFERENCES, REGIONAL MEETINGS, WEBINARS, SOCIAL MEDIA PLATFORMS, VIRTUAL TRAININGS, IN-PERSON TRAININGS, AND OTHER LEARNING/DEVELOPMENTAL OFFERINGS.CAMPAIGN OPERATIONS - THIS TEAM MANAGES NATIONAL FISCAL AGENT RELATIONSHIPS WITH A NUMBER OF FOR-PROFIT COMPANIES THAT PROVIDE WORKPLACE FUNDRAISING CAMPAIGN PLEDGE PROCESSING, AT A SELECT NUMBER OF PARTICIPATING COMPANIES, ON BEHALF OF AND IN COOPERATION WITH MEMBER PARTICIPATING UNITED WAYS.PUBLIC RELATIONS - THIS TEAM CREATES AND OVERSEES THE UNITED WAY NETWORK'S INTERNAL COMMUNICATIONS STRATEGY AND PLAN. THE PRIMARY FOCUS IS ON MAINTAINING A COMMUNICATIONS PROGRAM THAT IS A TWO-WAY PARTNERSHIP BETWEEN MEMBER UNITED WAYS AND PARTICIPATING COMPANIES.PROMOTIONAL MATERIAL SALES - IN 2013, UNITED WAY WORLDWIDE BEGAN TO PROVIDE LICENSING RIGHTS TO SELECT VENDORS TO SELL PROMOTIONAL PRODUCTS BEARING THE UNITED WAY BRAND AND TRADEMARKS IN ORDER TO ENSURE THE FULL VALUE OF ITS TRADEMARK IS MAINTAINED FOR THE BENEFIT OF ALL UNITED WAYMEMBERS. THIS TEAM ALSO FACILITATES THE PRODUCTION AND SALE OF A LIMITED NUMBER OF UNITED WAY BRANDED PRODUCTS, SUCH AS THE BORN LEARNING TRAIL KIT, THAT ARE NOT AVAILABLE FROM ALTERNATIVE VENDORS.IMPACT, STRATEGY AND INNOVATION - UNITED WAY WORLDWIDE SEEKS TO MAKE A POSITIVE DIFFERENCE AND HAVE A MEASURABLE IMPACT OF ENDURING CONSEQUENCE BY FOCUSING ON ACCESS TO EDUCATION, FINANCIAL STABILITY, AND HEALTHY LIVING. THE IMPACT, STRATEGY, AND INNOVATION TEAM PROVIDES THOUGHT LEADERSHIP, TRAINING, AND SUPPORT FOR COMMUNITY IMPACT PROGRAM SOLUTIONS AND PRODUCTS THROUGH THE EXECUTION OF THE UNITED WAY BUSINESS MODEL AT THE LOCAL COMMUNITY LEVEL. IT ALSO SUPPORTS MEMBER UNITED WAYS' DEVELOPMENT OF STRATEGIC PLANS BASED ON AN IMPACT GROWTH IMPERATIVE, MANAGEMENT OF STRATEGIC INITIATIVES, AND CREATION OF CAPACITY TO SCALE INNOVATION ACROSS THE UNITED WAY NETWORK.