Convention & Visitors Bureau Of Greater Kansas City

Organization Overview

Convention & Visitors Bureau Of Greater Kansas City, operating under the name Visit Kc, is located in Kansas City, MO. The organization was established in 1971. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Kc employed 32 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Kc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, Visit Kc generated $11.4m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.9%) each year. All expenses for the organization totaled $9.0m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.5%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO IGNITE GLOBAL PASSION FOR VISITING KANSAS CITY. WE DO THIS THROUGH SALES AND MARKETING EFFORTS TO ATTRACT VISITORS AND CONVENTIONS TO KANSAS CITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

PROMOTE TOURISM IN THE GREATER KANSAS CITY AREA: IN 2021, VISIT KC GENERATED MORE THAN 377 MILLION CUSTOMER IMPRESSIONS THROUGH MARKETING TACTICS REACHING 15 MEDIA MARKETS IN SEVEN STATES. VISIT KC'S LEISURE MARKETING CAMPAIGN GENERATED 504,000 INCREMENTAL ROOM NIGHTS, 108,000 INCREMENTAL TRIPS, AND $148 MILLION IN INCREMENTAL REVENUE. THE WEBSITE, VISITKC.COM, WITNESSED 3.5 MILLION SITE VISIT. SOCIAL MEDIA TACTICS GENERATED AN ADDITIONAL 44.7 MILLION IMPRESSIONS. THE KC FILM OFFICE ASSISTED 153 NEW FILM PRODUCTIONS WITH AN ECONOMIC IMPACT OF $15.1 MILLION. MORE THAN 48,000 JOBS IN THE REGION (1 IN 19) ARE SUSTAINED BY TOURISM DIRECTLY OR INDIRECTLY, SUPPORTING $1.8 BILLION IN WAGES.


PROMOTE CONVENTION BUSINESS IN THE GREATER KANSAS CITY AREA: IN 2021, VISIT KC GENERATED 232,735 HOTEL ROOM NIGHTS THROUGH 168 CONVENTIONS AND EVENTS HELD IN KANSAS CITY. THIS EQUATED TO A LOCAL ECONOMIC IMPACT OF $201.2 MILLION. ADDITIONALLY, VISIT KC GENERATED 206 NEW EVENT BOOKINGS AND 236,926 TENTATIVE ROOM NIGHTS FOR FUTURE CONVENTION YEARS, A PROSPECT OF $220.2 MILLION IN FUTURE ECONOMIC IMPACT.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Kc Live Block 124 Retail Llc
Office Space
$292,247
Kc Convention Center
Convention Facilities
$348,010
Mmgy
Advertising Agency Services
$2,862,804
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$354,208
Fundraising events$0
Related organizations$0
Government grants $2,892,198
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$3,246,406
Total Program Service Revenue$8,162,782
Investment income $23,682
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales -$515
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $11,432,355

Grants Recieved

Over the last fiscal year, we have identified 1 grants that Convention & Visitors Bureau Of Greater Kansas City has recieved totaling $17,200.

Awarding OrganizationAmount
Kansas City Regional Destination Development Foundation

Kansas City, MO

PURPOSE: GENERAL SUPPORT

$17,200
View Grant Recipient Profile

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