The Parade Company

Organization Overview

The Parade Company is located in Detroit, MI. The organization was established in 1986. According to its NTEE Classification (N52) the organization is classified as: Fairs, under the broad grouping of Recreation & Sports and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Parade Company is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 01/2022, Parade Company generated $3.3m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (6.5%) each year. All expenses for the organization totaled $3.3m during the year ending 01/2022. As we would expect to see with falling revenues, expenses have declined by (6.2%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

TO UNITE AND BRING PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO CELEBRATE THE TRADITION AND CREATE A MEMORY FOR THEIR LIFETIMES

Describe the Organization's Program Activity:

Part 3 - Line 4a

AMERICA'S THANKSGIVING PARADE BRINGS A SPARK OF MAGIC AND BRINGS PEOPLE FROM ALL WALKS OF LIFE TOGETHER TO ENJOY ONE OF DETROIT'S LARGEST AND FREE EVENTS WHERE, FOR ONE SPECIAL MOMENT, FAMILIES CAN BE ENTERTAINED, SHARE A TRADITION, AND CREATE A MEMORY. ALSO, FOR 2021, THE PARADE COMPANY LAUNCHED A FOOD DRIVE TO HELP THOSE IN NEED IN THE COMMUNITY DURING THIS EVENT.


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Board, Officers & Key Employees

Name (title)Compensation
Robert G Riney
Chair
$0
Daniel J Loepp
Vice-Chair
$0
Matthew J Howell
Treasurer
$0
Anthony T Michaels
President And C.e.o.
$0
Jessica Kaminskas
Chief Operating Officer
$0
Rod Alberts
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$1,145,994
Related organizations$0
Government grants $298,290
All other contributions, gifts, grants, and similar amounts not included above$2,359,679
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$3,803,963
Total Program Service Revenue$0
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $131,839
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events -$715,998
Net Income from Gaming Activities $0
Net Income from Sales of Inventory -$19,177
Miscellaneous Revenue$0
Total Revenue $3,267,080

Grants Recieved

Over the last fiscal year, we have identified 5 grants that The Parade Company has recieved totaling $70,100.

Awarding OrganizationAmount
Oliver Dewey Marcks Foundation

Grosse Pointe Farms, MI

PURPOSE: GENERAL OPERATING SUPPORT

$25,000
David A Brandon Foundation

Brentwood, TN

PURPOSE: GENERAL SUPPORT

$20,000
Strum Allesee Family Foundation

Birmingham, MI

PURPOSE: PUBLIC GENERAL WELFARE

$10,000
Detroit Auto Dealers Association Charity Preview

Troy, MI

PURPOSE: GENERAL OPERATIONS

$8,100
Community Foundation For Southeast Michigan

Detroit, MI

PURPOSE: GENERAL OPERATIONS

$7,000
View Grant Recipient Profile

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