Norman Rockwell Museum At Stockbridge Inc

Organization Overview

Norman Rockwell Museum At Stockbridge Inc is located in Stockbridge, MA. The organization was established in 1969. According to its NTEE Classification (A51) the organization is classified as: Art Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 06/2021, Norman Rockwell Museum At Stockbridge Inc employed 70 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Norman Rockwell Museum At Stockbridge Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 06/2021, Norman Rockwell Museum At Stockbridge Inc generated $4.5m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.8%) each year. All expenses for the organization totaled $4.5m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (2.0%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

SEE PART III, LINE 1

Describe the Organization's Program Activity:

Part 3 - Line 4a

SEE SCHEDULE OCOLLECTION CARE / EXHIBITIONS HOUSED AND MAINTAINED THE MUSEUM'S CORE COLLECTIONS: OVER 23,093 PIECE COLLECTION INCLUDING PAINTINGS, DRAWINGS, SCULPTURES AND ARTIST EPHEMERA; AN ARCHIVE OFOVER 350,000 PHOTOGRAPHS, NEGATIVES, PERSONAL CORRESPONDENCE, TEAR SHEETS, AND OTHER EPHEMERA; THE PHYSICAL STRUCTURE AND CONTENTS OF NORMAN ROCKWELL'S HISTORIC STOCKBRIDGE STUDIO.ONGOING DIGITIZATION OF WORKS FOR PRESERVATION AND ONLINE PUBLIC ACCESS PURPOSES AND CATALOGUING OF THE MUSEUM'S ARCHIVES. COMPLETED 6 CITY INTERNATIONAL TOUR OF ENDURING IDEALS: ROCKWELL, ROOSEVELT & THE FOUR FREEDOMS FOLLOWING A NINE YEAR, 18 CITY TOUR OF AMERICAN CHRONICLES: THE ART OF NORMAN ROCKWELL, THE MUSEUM'S TRAVELING RETROSPECTIVE.CURATED THREE ONSITE ILLUSTRATION EXHIBITIONS WITH VIDEO DOCUMENTARY AND INTERACTIVE DIGITAL DISPLAYS. CREATED VIRTUAL MUSEUM EXHIBITIONS, EXPERIENCES, PROGRAMS AND ACTIVITIES TO ENGAGE WITH WORLDWIDE AUDIENCES. BUILD AWARENESS AND SCHOLARSHIP THROUGH THE ROCKWELL CENTER FOR AMERICAN VISUAL STUDIES INCLUDING FELLOWSHIPS, COLLABORATIONS, SYMPOSIUMS ONLINE RESEARCH TOOLS AND COLLECTIONS ACCESS TO SUPPORT EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE. EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE.


EDUCATION OFFERED AN ARRAY OPPORTUNITIES FOR SCHOOLS, FAMILIES, ADULTS, SENIORS, AND ARTISTS TO ENGAGE IN DIGITAL AND OUTDOOR PROGRAMS AS IN-PERSON GALLERY ACTIVITIES WERE RESTRICTED DUE TO COVID-19 PANDEMIC CONDITIONS. PROGRAMS AIMED TO DEEPEN AUDIENCE KNOWLEDGE, UNDERSTANDING, AND APPRECIATION OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART. PROVIDED VIRTUAL LECTURES, PERFORMANCES, SYMPOSIA, AND WORKSHOPS BY MUSEUM STAFF, GUEST CURATORS, SCHOLARS, AND ARTISTS.


MERCHANDISE SALESTHROUGH THE MUSEUM STORE AND AN ENHANCED ONLINE STORE, OFFERED A WIDE ARRAY OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART MERCHANDISE, INCLUDING BOOKS, PRINTS, LIMITED EDITION SIGNED PRINTS, AND KEEPSAKES, AS WELL AS EXHIBITION-RELATED ITEMS USED STORE PROCEEDS TO SUPPORT EXHIBITIONS, PROGRAMS, AND COLLECTIONS CARE.


SEE SCHEDULE OCOLLECTION CARE / EXHIBITIONS HOUSED AND MAINTAINED THE MUSEUM'S CORE COLLECTIONS: OVER 23,093 PIECE COLLECTION INCLUDING PAINTINGS, DRAWINGS, SCULPTURES AND ARTIST EPHEMERA; AN ARCHIVE OFOVER 350,000 PHOTOGRAPHS, NEGATIVES, PERSONAL CORRESPONDENCE, TEAR SHEETS, AND OTHER EPHEMERA; THE PHYSICAL STRUCTURE AND CONTENTS OF NORMAN ROCKWELL'S HISTORIC STOCKBRIDGE STUDIO.ONGOING DIGITIZATION OF WORKS FOR PRESERVATION AND ONLINE PUBLIC ACCESS PURPOSES AND CATALOGUING OF THE MUSEUM'S ARCHIVES. COMPLETED 6 CITY INTERNATIONAL TOUR OF ENDURING IDEALS: ROCKWELL, ROOSEVELT & THE FOUR FREEDOMS FOLLOWING A NINE YEAR, 18 CITY TOUR OF AMERICAN CHRONICLES: THE ART OF NORMAN ROCKWELL, THE MUSEUM'S TRAVELING RETROSPECTIVE.CURATED THREE ONSITE ILLUSTRATION EXHIBITIONS WITH VIDEO DOCUMENTARY AND INTERACTIVE DIGITAL DISPLAYS. CREATED VIRTUAL MUSEUM EXHIBITIONS, EXPERIENCES, PROGRAMS AND ACTIVITIES TO ENGAGE WITH WORLDWIDE AUDIENCES. BUILD AWARENESS AND SCHOLARSHIP THROUGH THE ROCKWELL CENTER FOR AMERICAN VISUAL STUDIES INCLUDING FELLOWSHIPS, COLLABORATIONS, SYMPOSIUMS ONLINE RESEARCH TOOLS AND COLLECTIONS ACCESS TO SUPPORT EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE. EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE.


EDUCATION OFFERED AN ARRAY OPPORTUNITIES FOR SCHOOLS, FAMILIES, ADULTS, SENIORS, AND ARTISTS TO ENGAGE IN DIGITAL AND OUTDOOR PROGRAMS AS IN-PERSON GALLERY ACTIVITIES WERE RESTRICTED DUE TO COVID-19 PANDEMIC CONDITIONS. PROGRAMS AIMED TO DEEPEN AUDIENCE KNOWLEDGE, UNDERSTANDING, AND APPRECIATION OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART. PROVIDED VIRTUAL LECTURES, PERFORMANCES, SYMPOSIA, AND WORKSHOPS BY MUSEUM STAFF, GUEST CURATORS, SCHOLARS, AND ARTISTS.


MERCHANDISE SALESTHROUGH THE MUSEUM STORE AND AN ENHANCED ONLINE STORE, OFFERED A WIDE ARRAY OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART MERCHANDISE, INCLUDING BOOKS, PRINTS, LIMITED EDITION SIGNED PRINTS, AND KEEPSAKES, AS WELL AS EXHIBITION-RELATED ITEMS USED STORE PROCEEDS TO SUPPORT EXHIBITIONS, PROGRAMS, AND COLLECTIONS CARE.


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Board, Officers & Key Employees

Name (title)Compensation
Laurie Norton Moffatt
Director/ceo
$226,855
Ellen Spear
Chief Philanthropy Officer
$139,375
Jill Gellert
Coo/cfo
$122,414
Ramelle Pulitzer
Trustee
$363
Dolf Berle
Trustee/chairman
$0
John V Frank
Treasurer/trustee
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Jrl General Contracting Inc
Construction
$124,330
Compuworks
It Managed Services
$114,411
Jrl General Contracting Inc
Construction
$124,330
Compuworks
It Managed Services
$114,411
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $1,743,188
All other contributions, gifts, grants, and similar amounts not included above$937,848
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$2,681,036
Total Program Service Revenue$873,782
Investment income $95,512
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $439,866
Net Income from Fundraising Events $51,189
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $356,795
Miscellaneous Revenue$0
Total Revenue $4,523,521

Grants Recieved

Over the last fiscal year, we have identified 13 grants that Norman Rockwell Museum At Stockbridge Inc has recieved totaling $523,774.

Awarding OrganizationAmount
Klarman Family Foundation

Boston, MA

PURPOSE: FUNDER COLLABORATIONS AND BOLD BETS: UNRESTRICTED OPERATING SUPPORT FOR FISCAL YEARS 2022, 2023, AND 2024, AS A PART OF THE BARR-KLARMAN MASSACHUSETTS ARTS INITIATIVE (RAPID RESPONSE)

$185,000
Barr Foundation

Boston, MA

PURPOSE: ARTS & CREATIVITY: TO SUPPORT PARTICIPATION IN YEARS 4-6 OF THE BARR KLARMAN MASSACHUSETTS ARTS INITIATIVE

$114,000
Klarman Family Foundation

Boston, MA

PURPOSE: FUNDER COLLABORATIONS AND BOLD BETS: UNRESTRICTED OPERATING SUPPORT FOR FISCAL YEARS 2022, 2023, AND 2024, AS A PART OF THE BARR-KLARMAN MASSACHUSETTS ARTS INITIATIVE (RAPID RESPONSE)

$110,000
Wayne County Community Foundation

Wooster, OH

PURPOSE: GENERAL SUPPORT

$30,000
The Berkshire Taconic Community Foundation Inc

Sheffield, MA

PURPOSE: GENERAL SUPPORT FOR PROGRAMMING, EDUCATION AND COMMUNITY ENGAGEMENT

$24,200
Max & Victoria Dreyfus Foundation

Washington, DC

PURPOSE: JAN BRETT: STORIES NEAR AND FAR

$15,000
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$3,953,600
Ending Balance$3,953,600

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